Amit Gheji, Head - Marketing, Gulf Oil India, part of OAA 2022 Jury

In OOH News By M4G Bureau - July 15, 2022

Amit comes with rich experience in marketing leadership, brand strategy, brand management, marketing communication, sales & shopper marketing, and led the charge for challenger brands in the categories of soaps & shampoos against strong market leaders.

JCDecaux North America partners UN body for campaign on road safety

In OOH News By M4G Bureau - July 14, 2022

Over the next few months, the campaign will be launched across 80 different countries

Vipul Mishra , Head - Strategic Alliance & Brand Partnership, Paytm, is on-board OAA 2022 Jury

In OOH News By - July 13, 2022

Vipul comes with close to two decades of core consumer marketing experience and has worked across 5 different industries, namely FMCG, Telecom, Automobile, Fashion Retail and now Fintech industry.

‘Prospects bright for pDOOH inclusion in omni-channel campaigns’

In Viewpoints By Rajiv Raghunath - July 01, 2022

Calvin Chan, CEO - China, VIOOH shares his thoughts on the pDOOH opportunities in mainland China and Hong Kong markets, in an interview with Rajiv Raghunath. Edited excerpts:

UK’s Ocean Outdoor brings Wimbledon to its full motion network

In Digital OOH By Rajiv Raghunath - June 28, 2022

Director of Ocean Labs Catherine Morgan says: “By bringing SW19 to W12, visitors to Westfield London will be able to soak up the atmosphere and action of The Championships as it happens.”

AdQuick.com launches Analytics as a Service for OOH campaigns

In OOH News By M4G Bureau - June 24, 2022

This first-ever service enables marketers, agencies and media owners to measure the effectiveness of outdoor advertising campaigns with granular data

JCDecaux & VIOOH launch pDOOH in Brazil

In Digital OOH By Rajiv Raghunath - June 22, 2022

The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay

Pramod Patil, VP & Head - Media, Kotak Mahindra Group joins OAA 2022 Jury

In OOH News By M4G Bureau - June 21, 2022

Pramod has 17 years of experience in media research, strategy, measurement, planning, and buying. He has been part of some record-breaking ad campaigns by Kotak Mahindra Group.

QMS ties up with Amplified Intelligence for OOH attention study

In OOH News By Rajiv Raghunath - June 20, 2022

There is no question the future of advertising will lean on attention,” says Christian Zavecz, QMS Chief Strategy Officer.

For a magnified view: Samsung’s new campaign highlights WindFree AC technology

In Campaigns By M4G Bureau - June 20, 2022

The campaign, launched by Cheil India in association with Platinum Outdoors, covers Jaipur, Pune, Ahmedabad, and Kolkata with bright and eye-catching billboards placed in prominent, high traffic locations.