Results For "AMP"
1931 News Found
Activation VS OOH: Both complement each other
In Viewpoints By M4G Bureau - December 13, 2013
Activation is also a part of OOH. One can do activations through billboard as well, or one can do an activation that complements the OOH campaign, says Junaid Kader Shaikh, Managing Director - RoshanSpace.
New TV channel in TN goes big on OOH
In Campaigns By VJ Media Bureau - December 11, 2013
'Pudhu Yugam', which translated means'New Age', is a new TV channel launched in Tamil Nadu that goes beyond being a typical General Entertainment Channel. The brand's widespread launch campaign in the state through the OOH media in partnership with agency Vivaki Specialist Services was all about highlighting the brand values among its TG. Here's a look.
Vodafone - Escalated Branding
In Gallery By - December 10, 2013
Taking their 'Made For You' campaign one step ahead, Vodafone uses escalator branding, a new OOH medium which was executed by CASHurDRIVE. This was seen on the escalator at GIP Mall, Noida.
Ambuja Cement builds connect at Odisha's Bali Yatra
In OOH News By Nabamita Chatterjee - December 10, 2013
By combining Brand Pillars and Customer Guidance Camp, the brand reached out to 20 lakhs of people in seven days.
It's an Emami mela out there!
In Campaigns By Bhawana Anand - December 10, 2013
The brand organizes a pan-India urban and rural activation campaign to tap the audience for products like Boroplus, Navratna Oil and Vasocare.
Sony Max 's ticket to'Bada' visibility
In OOH News By Nabamita Chatterjee - December 04, 2013
Carat Fresh's rural division executed the on-ground campaign at the towns of Maharashtra and Uttar Pradesh with a population of less than 10 lacs.
DDB MudraMax bags South African Tourism account
In OOH News By VJ Media Bureau - December 04, 2013
The partnership will include innovative and exciting outdoor, cinema and TVC campaigns to position South Africa as the most preferred destination among potential Indian travellers.
Medimix makes them go'Mirror, mirror"¦'
In OOH News By Bhawana Anand - December 02, 2013
Medimix, an Ayurvedic Face Wash product from Cholayil, has developed an innovative mirror advertisement at the New Delhi Metro Rail. The brand's women centric campaign was developed with the support of Prime Market Reach, the OOH agency and EG Communication, a media owning firm.
Sahara Q Shop creates high decibel visibility
In Campaigns By Bhawana Anand - December 02, 2013
In association with Apex Integrated Marketing agency, Sahara Q Shop executed a 3D campaign to highlight their recent venture into Consumer Durables & Kitchen Appliances. The campaign was visible in 52 cities across West, North & East. Outdoor Asia digs into the facts of the campaign.
Axis banks on OOH
In Campaigns By MunmunSaha - December 02, 2013
Axis Bank with joint collaboration with Milestone Brandcom has come up with two campaigns to promote their range of Credit Cards and their new mobile applications.