Crossroads announces contest winner

In OOH News By VJ Media Bureau - February 25, 2014

The contest related to out-of-home campaigns aimed at engaging people on the social media platform.

Varghese Thomas elected President of KAIA

In OOH News By VJ Media Bureau - February 13, 2014

The election was held as part of the Kerala Advertising Industries Association State conference wherein it was decided that hereafter, all agencies / clients have to sign a MOU with the Kerala Advertising Industries Association before starting a campaign.

'Yamraaj' joins awareness campaign!

In OOH News By VJ Media Bureau - February 12, 2014

Edelweiss Tokio Life uses the power of activation to raise awareness about the risks involved in railway crossing in Mumbai.

Sony MAX plays around Badttameezi!

In OOH News By Bhawana Anand - January 17, 2014

Sony MAX executes a yet another clutter breaking campaign to promote their television premier of 'Yeh Jawaani Hai Deewani' .

Asus' illuminated campaign

In OOH News By Bhawana Anand - January 15, 2014

Asus utilizes the OOH platform to talk about their detachable laptop cum tablet in association with Street Talk.

'Integrated OOH plan is critical'

In Viewpoints By M4G Bureau - January 15, 2014

Nikhil Sen, MD, Unibic tells Outdoor Asia how a well thought out media mix and an integrated strategy are critical to a well planned OOH campaign.

'OOH impacts perception'

In Viewpoints By M4G Bureau - January 15, 2014

Parag Desai, Executive Director- Wagh Bakri Tea Group, tells Outdoor Asia how an effective OOH campaign helps enhance the brand value in the minds of the consumers.

Shoppers Stop makes a splash

In OOH News By VJ Media Bureau - January 13, 2014

The two-week long campaign was seen across the OOH media mix.

Baggit goes bold on OOH

In OOH News By Bhawana Anand - January 13, 2014

The campaign kicked off in association with Laqshya Solutions communicates about their brand proposition and new range of collection.

'Transparency, accountability & measurability key factors'

In Viewpoints By M4G Bureau - January 13, 2014

For any FMCG brand, the approach to OOH campaigns is a function of the brand objectives, says Aditya Save, Head - Digital Marketing & Media, India & Global Centre of Excellence - Marico. Read on...