Fastrack goes bold with'Sorry for what?' campaign

In Campaigns By Jubilee Cardozo - January 08, 2015

After creating a furor in the market with its bold outdoor campaigns like \'Just Be\', \'Dump Them','Move On\', \'Livein\', \'Keep Trippin\', \'Closet\' and \'Mature is In\', Fastrack has launched yet another captivating OOH campaign - 'sorry for what'.

Urzza makes an energetic presence on Kolkata's OOH landscape

In Campaigns By Nabamita Chatterjee - January 07, 2015

Enkon executed the campaign, covering key locations like Salt Lake Karunamayee, Chingrihata, Shyambazar, Aliopre, Sector V Technopolis, Hazra, Golpark, Esplanade, South City, Ultadanga, Park Circus

Times OOH brands Yamuna Expressway for Infinity Group

In Campaigns By Bhawana Anand - January 06, 2015

To promote its new heritage project'Krishna Bhumi', Infiniti Group used the Yamuna Expressway for the 180 days campaign, where the high penetration displays garnered the attention maximum audiences.

Monte Carlo dominates market though outdoor

In Campaigns By Bhawana Anand - January 06, 2015

With an aim to create high-decibel campaign, impactful sites on arterial routes, inside corporate houses and airports/aircrafts were utilized. Adding to this, the brand's campaign also made its presence at IT hubs across the region to reach out to the youth from SEC A & B cities.

Vodafone goes innovative for 3G roaming services in Odisha

In Campaigns By Nabamita Chatterjee - January 02, 2015

The campaign highlighted the launch of Vodafone 3G roaming service in Odisha circle through 40 different innovative outdoor installations across nine locations in the state.

Hike takes the OOH route to promote'freedom of expression'

In Campaigns By Nabamita Chatterjee - December 31, 2014

The brand rolled out one of the largest mass-customised outdoor campaigns in terms of geographical location and through context aware messaging. More than 20 copywriters and 500 men spent hours on the creative, to make it live around 300 sites across 30 cities of India.

Rajarhat Central draws attention with OOH campaign

In Campaigns By Nabamita Chatterjee - December 29, 2014

Mounthill Realty launched an extensive OOH campaign for their latest retail project at Rajarhat. The major advertising planning went to outdoor for creating a buzz about the new retail destination.

Manyavar makes a colourful statement in the outdoor during wedding season

In OOH News By Nabamita Chatterjee - December 24, 2014

The campaign, executed by MOMS, used a range of formats from billboards, gantries, unipoles and skywalks to Metro pillars, bqs, mobile rotator, FOB and inflight seats.

Thomas Cook goes outdoor to promote Mexico Tourism

In Campaigns By Jubilee Cardozo - December 24, 2014

Global Advertisers executed the campaign

Fevicol bonds 30,000 woodworkers for community initiative

In OOH News By Bhawana Anand - December 23, 2014

Pidilite's well-known adhesive brand Fevicol brought together contractors and carpenters across India for its community initiative'Shram Daan Diwas', a programme which donated a day of their labour towards the betterment of the underprivileged section of society.