99Acres.com looks to rebuild OOH presence

In OOH News By Bhawana Anand - July 06, 2015

After getting overwhelming response on their last campaign launched in 2008, 99Acres.com, a real estate online portal, leveraged the OOH medium, this time on a much larger scale. Around 25-30% of the budget was channelled to this medium to create a localised approach as well as to support its 360 degree campaign. Sumeet Singh, Senior VP Marketing, Corporate Communications & Alliances, Info Edge India, shares the tale of their comeback on OOH in detail with Bhawana Anand.

Jealous 21 makes a style statement in Mumbai, Pune

In Campaigns By Preethika Kotian - July 03, 2015

Mumbai-based Jaaguar Media Solutions has executed the campaign

Dhara goes big on OOH to promote'Kachi Ghani' brand

In OOH News By Bhawana Anand - June 29, 2015

The one-month campaign was designed and executed by DDB MudraMax

Mother Dairy Pours Out'Dailycious' In Outdoor

In Campaigns By Preethika Kotian - June 23, 2015

MOMS executed the campaign for the brand through multiple formats, including a touch of special effects to grab the attention of the audiences.

BJP Mumbai goes outdoor to celebrate approval for Coastal Road project

In Campaigns By VJ Media Bureau - June 16, 2015

Bright Outdoor deployed the campaign on hoardings, gantries and ROBs at key traffic intersections and high traffic zones in the city

Steel Made Easy reaches out to buyers in N Bengal & Kolkata

In Campaigns By Nabamita Chatterjee - June 16, 2015

Ad Essence Services designed and executed the band campaign in the region, using formats like bus back panels and hoardings

CaratLane marks a glittering presence in Indore

In Campaigns By Bhawana Anand - June 11, 2015

Laqshya Solutions executed the two-part campaign that included an eye-catching innovation

'Play With Oreo' now engages Indian audiences

In Campaigns By Preethika Kotian - June 09, 2015

Through this campaign the brand seeks to inspire people and bring in a little more play in their lives.

Global Desi showcases summer collection in the outdoor

In Campaigns By VJ Media Bureau - June 08, 2015

Street Talk Connect executed the OOH campaign in Mumbai, Bengaluru, Chennai, Hyderabad, Ahmedabad, Baroda, Kolkata, Guwahati and Pune

What Catches Consumer Attention

In OOH News By VJ Media Bureau - June 02, 2015

Outdoor Asia team sampled consumer views on outdoor advertising in Kolkata & Delhi NCR. The comments are incisive and make interesting reading