ETV promotes CM Yogi Adityanath's'Uprising Uttar Pradesh'

In Campaigns By M4G Bureau - June 01, 2017

Lavkush Enterprise executed the outdoor campaign for promotion of the event that was broadcast on ETV

Natgeo, OAAA build mass awareness on protection of endangered species

In Digital OOH By M4G Bureau - May 31, 2017

On the Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched an OOH campaign driven by user-generated content.

Wagh Bakri Tea reinforces consumer bonding around'Pehli Mulakat'

In Campaigns By M4G Bureau - May 26, 2017

Wagh Bakri Tea Group's'Pehli Mulakat' campaign touches upon the beauty of human relationship. Human relationships are intrinsic to brand Wagh Bakri Tea.

Telangana Tourism soars sky high to beckon tourists to the state

In Campaigns By M4G Bureau - May 25, 2017

A.G Innovations partnered Telangana Tourism in planning and executing a highly impactful plane wrap-based 2-month campaign

LG goes outdoor to celebrate 20-yr presence in India

In Campaigns By Bhawana Anand - May 25, 2017

LG has launched a 360 degree'Celebrating Togetherness' campaign that includes OOH messaging

English Oven establishes brand presence in Delhi NCR with impactful OOH campaign

In Campaigns By Bhawana Anand - May 22, 2017

The Social Street planned the 14-day campaign. The post campaign survey revealed 84% creative recall and of that, 62% had brand recall.

Data is key to working out accurate OOH ROI: Jim Spaeth at Geopath/OAAA Convention

In OOH News By Vasant Jante - May 18, 2017

Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a campaign. The quality of evaluation findings would hinge on the quality of data used.

DDB MudraMax appoints Sommnath Sengupta as Head-Tech Innovations, OOH & Experiential

In OOH News By M4G Bureau - May 16, 2017

With the DDB Mudra Group moving towards digital driven transformation; Sommnath would be playing a pivotal role at DDB MudraMax by putting digital and tech at the heart of each campaign.

Koryo beckons consumers with quality assurance

In Campaigns By Bhawana Anand - May 12, 2017

The campaign, rolled out in partnership with Rapport WW, positions Koryo as a quality-assured choice for people who are looking to upgrade their kitchen and home appliances.

Fresca rolls out a juicy campaign in Delhi NCR

In Campaigns By Bhawana Anand - May 11, 2017

Fresca opted for some 25 strategically located media units, augmented by refreshingly bright creatives that communicate in both English and Hindi. The brand worked closely with Graphisads for the campaign rollout.