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L’Oreal showcases the ‘Magic Touch’ in the outdoor, uses innovations to drive product awareness
In Campaigns By Bhawana Anand - July 17, 2017
Milestone Brandcom undertook the media planning and buying for this campaign. Targeting the female audience in the 30-50 age group in particular, via high potential areas for NCCS A, the campaign was executed in Mumbai, Delhi, Kolkata and Bengaluru for 15 days.
World motor sport body FIA executes international OOH campaign on road safety
In Campaigns By Bhawana Anand - July 12, 2017
The Indian part of the FIA road safety campaign has been kicked off on JCDecaux’s Citylights media in Delhi NCR
Jay Lin to talk about DOOH growth story in China at OAC 2017
In OOH News By M4G Bureau - July 11, 2017
Jay Lin is Investor & Director at Horizon Media China, and President of the Panda Pacific Media Group. He has served as Founding Director and Chief Planning Officer at Asia OOH Group China.
ENO leverages AR to drive its Freeze Off campaign in 5 cities
In OOH News By M4G Bureau - July 10, 2017
ENO Cooling leveraged augmented reality (AR) for its Freeze Off campaign to create a live interactive brand experience for consumers. The event was organised in a span of 5 weeks at five different metropolitan cities
Garnier Men goes great lengths to advocate skin wellness for men
In Campaigns By Bhawana Anand - July 10, 2017
Milestone Brandcom planned and executed 2 eye-catching innovations and a multi-city campaign that powerfully communicated the efficacy of Garnier Men’s face wash product
Schneider Electric launches its Mobile Van Campaign'Switch on India' in West Bengal & Odisha
In OOH News By Nabamita Chatterjee - July 04, 2017
According to the industry reports the retail market for low-voltage electrical products in East India is pegged at Rs 500 crore. A total of 8 such vans will travel across different electrical markets in the country, covering close to 100 cities over the next one month.
Central Mall hits the streets of Kolkata to strike an instant chord with consumers
In Campaigns By Bhawana Anand - July 03, 2017
The campaign was rolled out in two phases - a teaser followed by the full-fledged campaign
UK's Primesight launches ad sales navigational tool PILOT
In Digital OOH By M4G Bureau - June 30, 2017
PILOT will give brands the ability to buy any"Share of Time (SOT)†in a guaranteed market and deliver that level of display locked by location and time/day. It embraces the dynamic advantages of DOOH within a secure campaign delivery.
Milestone Brandcom crafts a series of innovations depicting &TV's'Paramavatar Shri Krishna'
In Campaigns By M4G Bureau - June 29, 2017
12 OOH innovations were executed at 12 different locations of Mumbai to depict Krishna's life journey. The campaign was rolled out in Ahmedabad, Baroda, Indore, Bhopal, Lucknow, Kanpur & Nagpur.
Re-energised & refreshed SONY SAB takes new look to OOH
In Campaigns By Bhawana Anand - June 27, 2017
The new brand expression Haste Raho India has been prominently communicated via an extensive outdoor campaign.