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‘Always knew that OOH will create big opportunities’
Nabendu Bhattacharyya, Founder of ideacafe.agency, talks about his 3-decade journey across the OOH landscape in an interview with Rajiv Raghunath.
Hyundai partners with Zest Outdoor to promote green initiative
In OOH News By M4G Bureau - June 17, 2023
Hyundai’s IONIQ 5 is seen advertised on Zest’s billboard on the Eastern Express Highway, which entered the Guinness Book of World Records for the most number of solar panels installed on a billboard.
Freakins jeans combines influencer marketing with OOH for latest campaign
In Campaigns By M4G Bureau - June 16, 2023
The campaign, located at Haji Ali Junction, will be live for a total of 3 months
Arkaprava ‘Arko’ Ray, Head – Marketing Strategy, HSBC India joins OAA 2023 jury
In OOH News By M4G Bureau - June 16, 2023
Arkaprava is a passionate innovator having worked globally and across markets in India handling key marketing projects for HSBC
Nike celebrates Nikola Jokic with billboard in NYC
In Campaigns By M4G Bureau - June 15, 2023
The iconic sports brand unveiled the billboard in Manhattan following the conclusion of the NBA Finals
Dabur enters record books with latest brand activation
In Campaigns By M4G Bureau - June 15, 2023
The activation entered the Asia Book of Records for setting up the Largest Functional Demonstration of a product
Bengaluru Metro (BMRCL) opens tender for indoor ads at 50 metro stations
In OOH News By M4G Bureau - June 15, 2023
Expect to earn at least 30-35 Crores from indoor ads says BMRCL chief.
Anirban Paul Chowdhury, Head Marketing – PVC, Skipper Limited joins OAA 2023 Jury
In OOH News By M4G Bureau - June 15, 2023
Anirban is a seasoned marketing professional with over two decades of experience leading major brands in key markets across India
Ethinos, ideacafe.agency enter strategic collaboration
In OOH News By M4G Bureau - June 15, 2023
The terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated solution, says Nabendu Bhattacharyya, Founder, ideacafe.agency
India Daily Live launches country-wide DOOH campaign
In Campaigns By M4G Bureau - June 15, 2023
The newly launched news channel made use of as many as 2,000 digital screens across numerous cities in India
