“Clients are more aware of what they want from their assets”

In OOH Solutions By M4G Bureau - July 18, 2023

Naveen Kumar, Founder and CEO, INFONICS Technologies talks about how his firm has changed its outlook towards servicing clients in an evolving DOOH ecosystem.

RoshanSpace MD Junaid Shaikh joins OAC 2023 panel to discuss 'How to prevent commoditisation of OOH buying’

In OOH News By M4G Bureau - July 17, 2023

The panel discussion will centre on resolving the underlying issues that limit Indian OOH industry’s efforts to deliver the best value and profit from it.

Amit Sinha, GM – Marketing, PNB MetLife India Insurance to address OAC 2023 in Delhi

In OOH News By M4G Bureau - July 17, 2023

Amit Sinha will be sharing his perspectives in a panel discussion on ‘How an evolving OOH can be pivotal to brand marketing’

‘License fee on roadside DOOH way too high’

In Digital OOH By M4G Bureau - July 13, 2023

Anoushka Khanna, Director of Priya Communication underlines the need for rationalising the license fee and bringing in standard norms for DOOH

Noise CMO Gaurav Mehta to address OAC 2023 on 'How to prevent commoditisation of OOH buying’

In OOH News By M4G Bureau - July 11, 2023

In a career spanning 2 decades, Gaurav Mehta has been instrumental in driving the success of renowned brands such as Yahoo, OLX, Car Dekho, and Zupee; he now leads Noise’s marketing strategies

UK’s Mass Media in strategic partnership with Wildstone to expand national outdoor media portfolio

In OOH News By Rajiv Raghunath - July 11, 2023

Mass Media will establish a nationwide network of high-quality, reliable, and energy-efficient screens, providing businesses and brands with a premium and affordable way to connect with their target audiences.

GM Modular takes over Kochi metro

In Campaigns By M4G Bureau - July 10, 2023

The campaign, executed by The Brand Sigma, includes train wraps as well as internal train branding.

Ocean Outdoor’s 2023 digital creative competition opens with a £500,000 prize fund

In OOH News By M4G Bureau - July 10, 2023

Participants can submit original ideas, six of whom will be featured on Ocean’s premium full motion DOOH network.

Jury rounds for Outdoor Advertising Awards (OAA) 2023 conclude with winners to be announced on 29th July

In OOH News By M4G Bureau - July 10, 2023

The esteemed jury evaluated and shortlisted entries from across 6 categories

US’ Major League Cricket partners with Mera Hoardings to promote inaugural season

In OOH News By M4G Bureau - July 10, 2023

The League promotion will be conducted across the US and India.