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OAC 2023 clicks on talent, technology & creativity as growth levers
In OOH News By N Jayalakshmi - July 29, 2023
The second half of Day 1 of OAC 2023 held at the Manekshaw Centre in Delhi gave the OOH industry much to mull over, with a line-up of sessions that focused on critical aspects that can take the OOH medium to new heights.
OAC 2023 commences with riveting talks on challenges and opportunities for OOH segment
In OOH News By M4G Bureau - July 28, 2023
The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.
Outdoor Advertising Convention (OAC) 2023 gets underway at Manekshaw Centre in Delhi
In OOH News By M4G Bureau - July 28, 2023
The 17th edition of OAC kicked off today in Delhi at the Manekshaw Centre with two days of talks and discussion on avenues to drive the OOH industry forward.
‘Location, scale & timing: make our wallscapes so desired’
In Campaigns By Rajiv Raghunath - July 27, 2023
For 20 years, the KAP Media team has had a major presence at San Diego Comic-Con, assisting large brands with OOH presence just as hundreds of thousands of people pour into the streets of San Diego. Lori Brabant, Founder/CEO at KAP Media Group & Kelly Reynolds, Partner/Strategic Business Development at KAP Media Group talk about this big event engagement in an interview with Rajiv Raghunath.
Chandrika soaps launches state-wide campaign in Maharashtra
In Campaigns By M4G Bureau - July 26, 2023
The brand aims to widen its consumer base outside it’s home base of Kerala.
‘Building a smart HR strategy for OOH’
In Viewpoints By M4G Bureau - July 26, 2023
Dr Dwarika Prasad Uniyal, Pro Vice Chancellor, RV University, Bengaluru, takes a deep dive into the still waters of OOH talent pool and comes up with innovative ideas for human capital formation.
‘Advertisers are freshly exploring airport advertising’
In Viewpoints By Rajiv Raghunath - July 25, 2023
Aman Nanda, Chief Strategy Officer, Times Innovative Media talks about the compelling media options that beckon advertisers at the new Manohar International Airport, Goa, in an interview with Rajiv Raghunath.
World Out of Home Organization announces 2nd APAC Regional Forum
In OOH News By M4G Bureau - July 25, 2023
The Forum will be held in Bali, Indonesia from November 1-3
Wallop Advertising engages Edge1 for robust campaign planning, execution, monitoring solutions
In OOH Solutions By M4G Bureau - July 25, 2023
Edge1's real-time monitoring and reporting functionalities offer Wallop Advertising insights into campaign performance, audience engagement, and return on investment (ROI)
Driving India’s DOOH revolution forward
In OOH Solutions By M4G Bureau - July 22, 2023
M4G spoke with Xtreme Media and Aura Digital as they prepare to present their innovations at the upcoming OOH Expo in Delhi.