Vodafone M-Pesa: Evangelising mobile wallets via onground engagements

In Viewpoints By M4G Bureau - April 07, 2015

Vodafone has launched a countrywide campaign to build consumer awareness of the ease of using mobile wallets through their service M-Pesa. Suresh Sethi, Business Head, M-Pesa, Vodafone India talks about the campaign in conversation with Outdoor Asia's Nabamita Chatterjee. Edited excerpts:

Tamil Nadu Talks OOH! Conference to be held in Chennai on May 8

In OOH News By VJ Media Bureau - April 06, 2015

Team OAC is organising the conference, presented by Laqshya Media Group, with the express purpose of bringing all OOH stakeholders on a common platform to address the challenges and to build a roadmap for sustained OOH business growth in Chennai and rest of Tamil Nadu

Dainik Bhaskar makes a big positive statement in the outdoor

In Campaigns By Bhawana Anand - April 06, 2015

The national daily showcases the new perspective of news stories through effective outdoor campaign, executed by Milestone Brandcom.

Chivas Regal 18 makes a telling statement at Mumbai airport's T2

In OOH News By VJ Media Bureau - April 02, 2015

An eye-catching promotional kiosk has been created in the airport's duty free area

Urban Ladder: From online to outdoor

In Viewpoints By M4G Bureau - April 02, 2015

Urban Ladder recently stepped outdoors to utilise the OOH medium in various formats to launch conventional to clutter-breaking innovations. Manu Prasad, Director- Marketing, Urban Ladder shares his views about the brand's approach for this medium.

Parachute Advansed urges Mumbai to'de-stress' with'aromatherapy oil'

In Campaigns By VJ Media Bureau - March 30, 2015

Madison Out Of Home executed the campaign using some 170 media units across Mumbai, primarily targeting female audience

Akshar Advertising bags rights at Mumbai local stations

In OOH News By Bhawana Anand - March 26, 2015

The OOH firm has won sole advertising rights at Mumbai local stations on the western and central lines.

Wishing Wall for Team India

In Campaigns By Nabamita Chatterjee - March 26, 2015

Kolkata-based real estate player Pioneer Property Management Ltd launched an onground activity in the city with the support of marketing firm Ideazfirst Marketing Services to demonstrate fan support for the Men in Blue

Dentsu Aegis Network's psLive Rural bags 3 awards at RMAI

In OOH News By VJ Media Bureau - March 25, 2015

The categories for which psLive Rural won the awards included'Small Budget campaign of the year' (Jaagte Mat Raho, Gold),'Agriculture / Dairy initiative of the year' (Sweetness of Victory, Silver) and'Use of technology - campaign of the year' (Kori se Mulaqat, Bronze)

BMRC invites bids for ad rights on Reach–2 & Reach 4-A lines

In OOH News By VJ Media Bureau - March 25, 2015

Bangalore Metro Rail Corporation Ltd (BMRCL) has invited bids for selection of a licensee for advertisement on piers and portals from Magadi Road Metro Station to Mysore Road Metro Station along the Reach-2 of Namma Metro Stations and Banashankari Metro Station to Yelachanahalli Metro Station along the Reach 4A of Namma Metro Stations