NoBroker tests OOH waters to strengthen brand presence

In Viewpoints By M4G Bureau - June 16, 2015

Nobroker.com co-founders Amit Kumar Agarwal and Akhil Gupta believe that advertising on traditional OOH formats like hoardings and gantries will give the brand a looming presence in the target markets

OMA Australia plans automated transaction platform for outdoor transactions

In OOH News By Preethika Kotian - June 12, 2015

Phase one of the project will include the integration of outdoor inventory, buying and selling, post analysis and billing, etc.

Big retail brands line up for Hyd metro's space

In OOH News By BS Reporter, Business Standard - June 11, 2015

Development of about 1.1-million sq. ft of commercial space is expected to complete by March 2016

Outdoor policy for Thiruvananthapuram coming up

In OOH News By Preethika Kotian - June 11, 2015

The policy is expected to set stringent norms with regard to categories and shape of hoardings, use of colour, lighting and luminance of outdoor media, capacity of the media units to withstand the force of wind, soil bearing capacity where the units are put up, use of electrical connections for lighting up hoardings, etc.

FEPE 56th International Congress opens in Budapest

In OOH News By VJ Media Bureau - June 11, 2015

The Congress has an impressive line-up of speakers from Europe, North America, Africa and Australasia, including media owners, specialist agencies and clients

'Play With Oreo' now engages Indian audiences

In Campaigns By Preethika Kotian - June 09, 2015

Through this campaign the brand seeks to inspire people and bring in a little more play in their lives.

Kinetic India partners IHF to get smokers to'kick the butt'

In Campaigns By Bhawana Anand - June 09, 2015

Kinetic India found unique ways to sensitise cigarette smokers in Delhi, Mumbai & Pune

Global Desi showcases summer collection in the outdoor

In Campaigns By VJ Media Bureau - June 08, 2015

Street Talk Connect executed the OOH campaign in Mumbai, Bengaluru, Chennai, Hyderabad, Ahmedabad, Baroda, Kolkata, Guwahati and Pune

Quality is paramount in everything we do: Spectacular MMT

In Viewpoints By M4G Bureau - June 08, 2015

Bengaluru-based Spectacular MMT under the astute leadership of founder directors Rajib Das and Samir Kumar Das has set high benchmark standards for the industry with unswerving attention on quality of work, client engagement, high-end infrastructure and machines, and right-skilled workforce.

Vijas Digital: Building on the gains

In OOH News By Rajiv Raghunath - June 05, 2015

Mumbai-based digital printing major Vijas Digital has completed 20 years in business. The firm's directors Jamal Agwan and Altaf Agwan share their perspective on the printing industry's growth opportunities and challenges