IOAA Executive Council elections in end-August

In OOH News By VJ Media Bureau - June 25, 2015

The Association plans to initiate the setting up of Regional Councils and will call for direct membership to IOAA for media companies in various cities

Hiree.com goes outdoor to call out job-seekers

In Viewpoints By M4G Bureau - June 25, 2015

Hiree.com and Coral media bring in a merger of transit and billboard mediums to reach out to the TG

Laqshya Media to drive YOC - a new contest at OAC for young creative pros

In OOH News By VJ Media Bureau - June 23, 2015

YOC is open to creative professionals below the age of 30 working with creative agencies. The Contest will be held at the OAC 2015 Venue.

Mother Dairy Pours Out'Dailycious' In Outdoor

In Campaigns By Preethika Kotian - June 23, 2015

MOMS executed the campaign for the brand through multiple formats, including a touch of special effects to grab the attention of the audiences.

The Social Street debuts today

In OOH News By VJ Media Bureau - June 22, 2015

A team of four veterans launch the agency to build the stories that are inspired by the lives of consumers and intersect them with brands

IOAA paves the way for signing MoU with AAAI to streamline OOH ops

In OOH News By VJ Media Bureau - June 22, 2015

This was initiated in view of specialist OOH advertising agencies having joined the newly formed Outdoor Media Forum of the AAAI (AAAI-OMF)

IOAA reaffirms strong action against illegal OOH media

In OOH News By VJ Media Bureau - June 19, 2015

The Association will set up a Legal Cell

Network Media Solutions calls the tune on Mumbai local trains

In OOH News By Kristle Vaz - June 19, 2015

The firm has introduced jingles on local trains that communicate both advertising and social messages

BJP Mumbai goes outdoor to celebrate approval for Coastal Road project

In Campaigns By VJ Media Bureau - June 16, 2015

Bright Outdoor deployed the campaign on hoardings, gantries and ROBs at key traffic intersections and high traffic zones in the city

Steel Made Easy reaches out to buyers in N Bengal & Kolkata

In Campaigns By Nabamita Chatterjee - June 16, 2015

Ad Essence Services designed and executed the band campaign in the region, using formats like bus back panels and hoardings