Qikwell establishes its health initiative in the outdoor

In Campaigns By Preethika Kotian - August 03, 2015

Qikwell utilizes various outdoor media formats to introduce and promote easy health services offered by the company.

Digital OOH: When will it assume a big picture in India?

In Viewpoints By M4G Bureau - August 03, 2015

Amit Sarkar, COO, Kinetic Worldwide India reflects on the opportunities and challenges that underpin the development and growth of digital OOH media in India

Switch to sustainable, responsible printing processes: Santhosh PG

In OOH News By VJ Media Bureau - July 31, 2015

Speaking on the theme"The need for sustainable and responsible printing processes for OOH” at OAC 2015, Santhosh PG, Business Development Manager, Commercial Solutions Division, 3M India Ltd, provided interesting facts about why the OOH industry should look to adopt eco-friendly practices with respect to printing.

People, Places, Persuasion: Robin Hall

In Viewpoints By M4G Bureau - July 31, 2015

Robin Hall, Managing Director, PSI Advertising, the UK, writes that partners are key when thinking about seeking out new insight, research and product development to create effective solutions

Raise advertiser confidence in OOH: Sam Balsara

In OOH News By VJ Media Bureau - July 30, 2015

Sam Balsara, Chairman, Madison World, said it was imperative for the industry to reduce the clutter in the ad message. He threw light on two key factors that will invigorate OOH industry growth

Right people make a difference in OOH business: Arghya Chakravarty

In OOH News By VJ Media Bureau - July 30, 2015

Speaking on the theme"How to attract the best talent to build OOH business competitiveness -- pros and cons” at the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25, Arghya Chakravarty, CEO, Times OOH, elaborated on the best HR practices that the industry should look to adopt, nourish and persevere.

Plan better to get the best out of OOH, says Bharat Dhuppar

In OOH News By VJ Media Bureau - July 29, 2015

Bharat Dhuppar, CMO, Omkar Realtors & Developers shared his firm's approach to OOH while addressing the theme'OOH delivers - A case study of Omkar Realtors' on day 2 of the Outdoor Advertising Convention.

OOH delivers in myriad ways, says Sagnik Ghosh

In OOH News By VJ Media Bureau - July 29, 2015

Speaking on the theme'How OOH works for my brand - a case study of Axis Bank' on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-26, Sagnik Ghosh, Senior Vice President & Head Marketing, Axis Bank, said that OOH is central to the bank's branding and communication strategy.

OOH industry should develop measurement metrics, media rating system: RS Sodhi

In OOH News By VJ Media Bureau - July 29, 2015

Rupinder Singh Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (Amul), delivered the Valedictory Address on Day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-25.

Digital OOH will gain significant ground in coming years: Tom Goddard

In OOH News By VJ Media Bureau - July 29, 2015

Speaking on the theme"Outdoor advertising in the digital world” on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Tom Goddard, Non-Executive Chairman, Ocean Outdoor, UK, Executive Chairman, Digicom, UK & Vice President (International), FEPE, spoke about how digital OOH can be effectively leveraged for brand advertising, especially on the major highways and junctions.