Ricoh DSLR goes on a multi-city mall activation drive

In Campaigns By Satarupa Chakraborty - February 11, 2016

Ricoh DSLR range of cameras recently went on a promotional drive through a series of mall activations across major Indian cities. The mall activations were executed by Delhi-based Adworth Media Pvt Ltd.

Explomedia to build civil structures along DMRC's Violet Line stations

In OOH News By Satarupa Chakraborty - February 09, 2016

Explomedia Pvt Ltd will construct 40 sites in monumental designs along 12 stations of DMRC's Violet Line covering the stretch between Badarpur to Escort Mujesar. The sites will be ready by June this year.

NDMC to introduce Outdoor Cluster Policy soon

In OOH News By Satarupa Chakraborty - February 08, 2016

NDMC shared that it will soon introduce Outdoor Cluster Policy, according to which 15 clusters will be let out to 15 media owners for conducting business through all possible outdoor formats and sites under those clusters.

Dollar ups the visibility quotient for ForceNXT

In Campaigns By Nabamita Chatterjee - February 08, 2016

The brand's outdoor campaign covers maximum area across West Bengal. They have also taken the campaign to Patna, Jaipur and Delhi suburbs, approximately covering 86,000 sq. ft. of outdoor space for the campaign.

Idea to roll out its second phase of 3G campaign

In OOH News By Satarupa Chakraborty - February 05, 2016

After the vast #delhinahirukegi campaign in print, cinema, radio and all traditional formats of outdoor media, the Idea 3G 900 campaign moves to Delhi Metro Rail wraps. The second phase of the rollout will incorporate more sites and mall branding.

Abaran Jewellers make a statement at Kempegowda International Airport, Bangalore

In Campaigns By Satarupa Chakraborty - February 05, 2016

The noted jewellery brand from Bangalore has recently started its OOH promotions in Kempegowda International Airport, Bangalore. It has used formats like wall wraps with light box. Executed by JCDecaux, the campaign duration is for 12 months.

Telenor turns patriotic to celebrate Republic Day

In OOH News By Satarupa Chakraborty - February 05, 2016

The telecom service provider changed its logo into a tricolour, to celebrate the Republic Day this year. The brand's hoardings also incorporates a model of the IAF fighter plane to add a dramatic feel to the medium.

High Court nods to MCGM's hike in license fees for hoardings in Mumbai

In OOH News By Satarupa Chakraborty - February 02, 2016

After a legal suit on ever-increasing license fees that lasted for the last few years between Municipal Corporation of Greater Mumbai (MCGM) and hoarding owners of Mumbai, the Bombay High Court has finally taken the side of MCGM. The recent judgement has made tax raises justified.

MCD to soon implement Outdoor Advertising Policy (OAP) 2015

In OOH News By Satarupa Chakraborty - February 01, 2016

After being shelved at a draft-stage, OAP 2015 was finally been passed on January 12, 2016 and it will be implemented in future tendering process invited by the Municipal Corporation of Delhi (MCD) including three independent bodies (SDMC, NDMC and EDMC). After OAP 2007 that has been followed so far, the new policy will focus on controlling unauthorised hoardings and beautification of the city along with expansion in revenue generation.

KOOVS to invest more on OOH and brand activation

In OOH News By Satarupa Chakraborty - January 25, 2016

Leading online fashion portal KOOVS, after achieving a sales growth of 210%, is all set to raise its budget in advertising and promotions with OOH and brand activation being the major media mix.