Vodafone includes digital OOH in its 4G campaign in Kolkata

In Campaigns By Satarupa Chakraborty - June 21, 2016

Vodafone 4G's launch campaign in Kolkata saw traditional OOH formats along with metro and bus branding along with LED walls.

Pride in London's DOOH campaign encourages Londoners to live with #NOFILTER

In Digital OOH By Satarupa Chakraborty - June 21, 2016

Pride in London's innovative digital OOH campaign in London aims to be inspirational to the country's LGBT community right before the fabled parade later this month.

"Think, Plan, Do Mobile”

In OOH News By VJ Media Bureau - June 18, 2016

In the panel discussion on integration of mobility solutions in OOH to deliver more effective brand messages, moderator Milind Pathak, COO - Madhouse - South Asia insisted on bringing OOH"alive”.

We have already embraced technology contrary to popular myth: Suresh Balakrishna

In OOH News By VJ Media Bureau - June 18, 2016

Presenting his topic on \"How technology can be a game changer for the Indian OOH industry\", Suresh Balakrishna, CEO, Kinetic South Asia & Middle East, shunned the belief that OOH is in a very nascent stage in terms of adopting technology.

Advertising industry needs to look towards the environment: Avijit Dubey

In OOH News By VJ Media Bureau - June 18, 2016

Looking beyond generation of revenues, Avijit Dubey, National Business Manager, Tyvek Graphics, called upon the advertising fraternity to give itself a green edge and take responsibility towards saving the environment.

"Challenges in Indian OOH are pretty much like the scene worldwide”

In OOH News By VJ Media Bureau - June 18, 2016

Resonating fellow speakers' opinions that OOH is fascinating and pose tremendous amount of possibilities, David Payne, Director, Mediabridge, UK, took us through some amazing OOH campaigns around the world along with presenting some real-time scenario.

How Technology Can Transform Indian OOH: Open House at OAC 2016

In OOH News By VJ Media Bureau - June 18, 2016

During the open house, the audience were divided into teams of six and made to dwell upon ways technology could alter the nature of outdoor advertising in India.

OOH will complement digital and boost its growth: Sanjeev Goyle

In OOH News By VJ Media Bureau - June 18, 2016

Presenting the most futuristic session,"Planner's Purse 2025” on Day 1 at OAC 2016, Sanjeev Goyle, CEO - OOH & Rural, IPG Mediabrands explained that OOH is lagging behind as the industry has failed to keep pace with evolving nature of brands as well as consumers.

The Quintessential OOH Quiz held at OAC 2016

In OOH News By VJ Media Bureau - June 18, 2016

The quiz was hosted by Nabendu Bhattacharyya, MD, Milestone Brandcom who held the audience in rapt attention with his exciting and engaging questions.

Adapt to be creative for the medium: Sanjeev Handa

In OOH News By VJ Media Bureau - June 18, 2016

Presenting his topic'Driving in Top Gear with OOH' on Day 1 at OAC 2016, Sanjeev Handa, Vice President and Head of Marketing, Maruti Suzuki India Limited spoke on the challenge of standing out and the hard task of choosing a medium that amplifies the brand\'s visibility and message.