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Kinetic India drives Nicotex's quit smoking OOH campaign
In Campaigns By Nabamita Chatterjee - August 22, 2016
To enhance the communication, the brand did an LED innovation on billboard highlighting the features of the product at key congregation points.
OOH Advertising up 4.1% in Q2 2016
In Digital OOH By VJ Media Bureau - August 22, 2016
Year-to-date 2016 the OOH industry is up 3.8 percent, and is outperforming the local media sector, which was down the first half of 2016, according to an OAAA analysis of Kantar Media data.