Agra OOH industry body questions plan to make city's MG Road ad-free zone

In OOH News By Rajiv Raghunath - October 06, 2016

The Outdoor Advertising Association of Agra maintains that there are many inconsistencies in the municipal body's outdoor advertising guidelines

Hyundai Motor India crafts distinct presence on way to Bengaluru airport

In OOH News By Satarupa Chakraborty - October 06, 2016

The automobile major is building a concrete structure between two panels at an intersection close to Kempegowda International Airport for corporate branding

Amazon India promises"Big Brands, Bigger Deals”

In Campaigns By Nibedita Saha - October 05, 2016

The Amazon India OOH campaign that ran in cities like Mumbai, Bengaluru, and others, was largely deployed on traditional OOH formats, but the difference had been the manner in which formats like billboards were creatively used

Vritti emerges Most Admired Rural Marketing Agency at ACEF Awards 2016

In OOH News By VJ Media Bureau - October 04, 2016

Vritti i-Media bagged four golds in the"Most Admired Agency for Rural Marketing”,"Making the Best Use of Home Media”,"Best Integrated Program of the Year”, and"Most Innovative Use of Media” categories at the recently held Asian Customer Engagement Forum (ACEF) Awards 2016

Salem Division, Southern Railway invites bid for ad display at 6 stations

In OOH News By VJ Media Bureau - October 04, 2016

The six stations are: Coimbatore, Tiruppur, Erode, Karur, Salem Town and Salem

UK's Outdoor Plus unlocks DOOH potential to augment'right time marketing'

In Digital OOH By VJ Media Bureau - October 04, 2016

Outdoor Plus has inked a new partnership that will see it display live Financial Times headlines atop Santander ads upon its digital displays

Nobel Memorial Wall inaugurated at DMRC's Rajiv Chowk station

In OOH News By VJ Media Bureau - October 03, 2016

The Nobel Memorial Wall at Rajiv Chowk Metro station is designed and installed in a digital format, displaying information the contribution of the Nobel Laureates

KAIA means business when it comes to campaign duration

In OOH News By Rajiv Raghunath - October 03, 2016

In a strongly-worded circular that was issued by KAIA to the members before Onam in mid-September, the Association urged the members to bring down the Onam festival-centred campaigns on the very day the campaign duration ended.

Cadbury Dairy Milk's digital OOH initiative goes viral on Friendship Day

In Campaigns By Nibedita Saha - September 30, 2016

Posterscope India executed the live billboard campaign for Cadbury Dairy Milk brand which became a massive viral phenomenon within an hour of the billboard going live

Himani Best Choice launches"Haajar Haater Durga” campaign ahead of Puja

In Campaigns By Nabamita Chatterjee - September 30, 2016

The brand sees great value in going big in the outdoor in Kolkata and rest of West Bengal during the festive season