Savlon Unveils'Savlon Swasth India Mission' on Children's Day

In OOH News By VJ Media Bureau - November 15, 2016

The programme introduces interactive activities including a series of storytelling and visual engagements that educate and encourage children to adopt good hand hygiene practices.

Are mobile wallet brands gearing up for tactical OOH advertising?

In OOH News By VJ Media Bureau - November 14, 2016

As the mobile wallet firms are already looking to tie up with small retailers, they could launch tactical OOH advertising campaigns

Intelligent street furniture key to smart city development

In Digital OOH By VJ Media Bureau - November 14, 2016

Fast-growing cities are centre stage in the digital and creative revolutions

Bob Wootton joins FEPE International as Executive Director Designate

In Digital OOH By VJ Media Bureau - November 11, 2016

Bob Wootton, former ISBA media chief, will work alongside current Executive Director and industry doyen John Ellery until the next FEPE Congress in Stockholm in June 2017, after which will assume a fuller role.

Vodafone U customers have a blast in Delhi

In OOH News By VJ Media Bureau - November 10, 2016

Vodafone U enthralled Vodafone music lovers with their exclusive Rock On 2 with U Concert in New Delhi

Divya Marathi goes outdoor to promote Marathi Literature Festival

In Campaigns By Satarupa Chakraborty - November 10, 2016

The festival will be the first of its kind three-day literary extravaganza to be held in Nashik with select authors, social engineers and cartoonists from across the country participating in it.

Lucknow Metro plans to invite bids for ad rights at stations

In OOH News By VJ Media Bureau - November 09, 2016

Trial runs of the first phase of Lucknow Metro are expected to begin in December

Jagran Engage expands footprints in UP cities, forays into train wrap branding

In OOH News By Satarupa Chakraborty - November 09, 2016

Jagran Engage is developing own sites in cities like Agra, Aligarh and Lucknow and has recently won the BOT contract for 14 traffic signals in Allahabad

Swiss OOH firm setting up escalator e-panels in Zurich railway station

In Digital OOH By VJ Media Bureau - November 09, 2016

Switzerland's leading OOH company APG|SGA is installing a total of 64 Escalator ePanels (32” screens) on five busy escalators at the heart of Zurich's main station

Singapore-based Moving Audiences launches platform for DOOH media buying

In Digital OOH By Nabamita Chatterjee - November 08, 2016

Moving Audiences is initially targeting OOH markets in six ASEAN countries and India; 28 media owners of over 2,000 digital billboards in six Asian countries have already agreed to trade their inventory on the Moving Audiences platform