Veet hits the streets as summer sets in

In Campaigns By M4G Bureau - April 05, 2017

Laqshya Solutions has planned and executed the Veet three-week, multi-city campaign

Laqshya Media Group's Event Capital makes a high-decibel event debut in Delhi

In OOH News By M4G Bureau - April 03, 2017

Laqshya Media Group's Event Capital makes a high-decibel event debut in Delhi

Oriental Insurance dominates Delhi Metro Line II

In Campaigns By M4G Bureau - April 03, 2017

eg. communications has executed a three-month campaign of Oriental Insurance that entailed wrapping the Delhi Metro rakes running on Line II (Samayapuri Badli to Huda City Centre)

Geopath selects Streetlytics to power MORE

In Digital OOH By M4G Bureau - April 03, 2017

NY-based Geopath has selected location data specialist Streetlytics to power its new OOH measurement solution MORE, due for launch later this year

Lavkush Enterprises bags sole ad rights on electric pole kiosks in Lucknow

In OOH News By Rajiv Raghunath - March 30, 2017

The pole kiosk media lends itself to advertising by a whole gamut of national and local brands

Tiger Beer takes Air-Ink to streets of the world

In Digital OOH By M4G Bureau - March 30, 2017

Believing that the best ideas are often born on the streets and not in corporate boardrooms, Tiger is kicking off its global Air-Inkâ„¢ initiative on the streets of London before continuing on to Berlin, New York and Singapore.

Alia Bhatt gives HUL's Lux a refreshing presence in the outdoor

In Campaigns By Namisha Raj - March 28, 2017

Alia Bhatt, the new face of beauty bar of the stars Lux, beckons consumers with the'Be Fresh. Be Fragrant' proposition

Australia's oOh!media, CommBank collaborate to use real client data for campaign

In Digital OOH By Rajiv Raghunath - March 28, 2017

Answers to a series of questions about real challenges facing Australians are being collected via CommBank ATMs and online as part of the bank's'CAN' brand campaign. They are appearing on over 1,100 of oOh!'s digital screens in CBD office towers, cafés, airports, retail centres and on large format roadside billboards.

FCB Interface, Lodestar UM India win Gold at Festival of Media Asia 2017 awards

In Gallery By - March 27, 2017

The massive educational programme run by Door Step School saw a 38% increase in enrolment following the onground activity. FCB Interface, Lodestar UM India won a Gold & Silver for the for Streets of Success activation

Signpost India takes off with Kolkata airport rights

In OOH News By Rajiv Raghunath - March 27, 2017

The OOH firm outbid competition from some of the biggest players in the airport media space to win the rights for a period of 10 years