US body lays down programmatic standards for digital placed advertising

In Digital OOH By M4G Bureau - April 17, 2017

Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI

Pre-bid meeting for 7 Railway zonal packages on April 20

In OOH News By Rajiv Raghunath - April 13, 2017

The pre-bid meeting for seven Zonal Packages for commercial publicity rights will now take place at the RITES office in Gurgaon on April 20, at 11AM.

IOAA initiates steps to develop OOH Qualification Packs, Occupation Standards

In OOH News By Rajiv Raghunath - April 12, 2017

IOAA, as part of the Media & Entertainment Skill Centre (MESC), has initiated the steps to develop detailed Qualification Packs and Occupation Standards for each job involved in the OOH media business.

Naren Patel, MD of UK's Primesight to address OAC 2017

In OOH News By Rajiv Raghunath - April 11, 2017

Naren Patel would be speaking on the emerging DOOH trends worldwide with particular focus on the takeaways from the UK market where OOH has also withstood competition from social media

Brands to get a ticket to ride on Indian Railways

In OOH News By Shine Jacob, Business Standard - April 11, 2017

National carrier to float bids for vinyl-wrapped ads on trains; eyes Rs 2,000-crore revenue

Malaysia's Digi introduces DOOH solution Hyerlocal Media

In Digital OOH By M4G Bureau - April 11, 2017

The solution enables businesses to tailor their brand awareness in real-time through digital and mobile billboards

Century Group bags sole ad rights at Patna, Agartala airports

In OOH News By Rajiv Raghunath - April 10, 2017

The OOH firm, having won the rights for 10-years each, plans to introduce compelling media options like digital media to attract a greater number of advertising brands

Avery Dennison launches new gen cast films

In OOH News By M4G Bureau - April 10, 2017

The new MPI 1105 delivers reliable and superior print quality and instant adaptability to a broad range of applications from car wraps to outdoor graphic needs

Agra OOH industry cries foul against civic body moves

In OOH News By Rajiv Raghunath - April 05, 2017

The Outdoor Advertising Association of Agra says the Agra Municipal Corporation's decision to exponentially increase the ad tax rates is highly arbitrary and particularly hurts the small media owning firms

IDBI Federal's'Street Store' presents humane side of business

In OOH News By M4G Bureau - April 05, 2017

The Street Store, a CSR Initiative of IDBI Federal Life Insurance, provided a unique outdoor shopping experience to the lesser privileged section of society