Hyderabad hoardings back in business, special guidelines to be followed

In OOH News By Bhawana Anand - June 05, 2017

Only display advertisements on wall mounted and ground hoardings of up to size 40ft x 25ft and roof tops limited to size of 30ft x 25ft have been permitted by the civic body.

Huawei dials into the young audience with Honor 8 Lite

In Campaigns By Bhawana Anand - June 05, 2017

Kinetic India, planned and executed the campaign that has been deployed on some 135 media units covering diverse formats

McCann Colombia drapes Bogotá's highest tower in national colours

In Digital OOH By M4G Bureau - June 05, 2017

Using Colombia's flag and its tri-color yellow, blue and red hues, McCann created blood bags of yellow and blue on which a red stripe appears as blood is collected.

Laqshya Group divides OOH agency biz into Laqshya Solutions & OMI

In OOH News By M4G Bureau - June 01, 2017

Both agencies will work independently in all the markets and have separate teams

East Delhi Municipal Corporation postpones tender for multiple outdoor formats

In OOH News By M4G Bureau - June 01, 2017

Now tender for each format will be opened separately this month

Ranchi municipal body invites bids to install stainless steel bqs

In OOH News By M4G Bureau - May 31, 2017

Rights on 238 bqs units will be allotted for 10 years on the condition that the bqs will be installed within a period of 1 year

Natgeo, OAAA build mass awareness on protection of endangered species

In Digital OOH By M4G Bureau - May 31, 2017

On the Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched an OOH campaign driven by user-generated content.

Sony India appoints Initiative Media as its media agency

In OOH News By M4G Bureau - May 30, 2017

The contract will officially kick-start from June 1, 2017 for a period of two years and will involve the agency to serve the gamut of product categories which includes BRAVIA, Xperia, Audio, Digital Imaging and Professional Solutions

Pepsi innovatively quenches youth thirst for spontaneity

In Campaigns By Bhawana Anand - May 30, 2017

DDB Mudra conceptualised and created a beach-like atmosphere at a bqs, highlighting the Pepsi promise of a great weekend

DOmedia reinforces platform to sell OOH programmatically

In Digital OOH By M4G Bureau - May 30, 2017

DOmedia has tied up with Rubicon Project, the global exchange for advertising, to empower OOH media vendors to sell programmatically