Walki Group launches new ‘green’ outdoor printing & imaging solutions

In OOH News By M4G Bureau - July 18, 2017

Using ultra-light, tear resistant and recyclable raw materials, the Walki Group has developed new `green\' print media by combining specific base materials and functional polymers

Global Publicity wins Kiosk Tender for Rajkot

In OOH News By M4G Bureau - July 18, 2017

105 kiosks will be erected by the firm on three different stretches of the city.

Shripad Kulkarni to address OAC 2017 on media planning

In OOH News By M4G Bureau - July 17, 2017

Shripad Kulkarni, Managing Director of Vizeum India, will address the upcoming OAC 2017 on the theme of What will it take for media planners to believe more in OOH? and also participate in the panel discussion on the same theme, moderated by Shashi Sinha, CEO, IPG Mediabrands India

Outreach Advertising wins ad rights at 8 Assam state bus terminals

In OOH News By Bhawana Anand - July 17, 2017

The OOH firm also brings on board Swapan Sinha as GM to reinforce customer satisfaction levels and streamline the business ops

ITW Consulting bags title, in-stadia ad rights of India cricket tour of Sri Lanka

In OOH News By M4G Bureau - July 17, 2017

The exclusive deal involves title rights, on-ground and in-stadia advertising rights for all the cricket matches played during the ongoing Sri Lanka v/s Zimbabwe and forthcoming Sri Lanka v/s India series

L’Oreal showcases the ‘Magic Touch’ in the outdoor, uses innovations to drive product awareness

In Campaigns By Bhawana Anand - July 17, 2017

Milestone Brandcom undertook the media planning and buying for this campaign. Targeting the female audience in the 30-50 age group in particular, via high potential areas for NCCS A, the campaign was executed in Mumbai, Delhi, Kolkata and Bengaluru for 15 days.

V L Rajesh to speak on OOH marketing at OAC 2017

In OOH News By M4G Bureau - July 14, 2017

V L Rajesh is one of the best known corporate leaders with extensive experience in sales and marketing, manufacturing and PD and business leadership

Mahindra Lifespaces showcases new project, urges Mumbai to say ‘goodbye to traffic’

In Campaigns By M4G Bureau - July 14, 2017

The innovation was planned and executed by The Social Street

Godrej Nature's Basket fortifies its organic offering

In Campaigns By Bhawana Anand - July 13, 2017

Created by Storyboard agency, the innovation provided wholesome benefits to the brand by attracting the growing segment of health-conscious consumers

Rajiv Rao moves out of Ogilvy India

In OOH News By M4G Bureau - July 13, 2017

Rajiv plans to pursue his passion for film making; he will continue in his current role till Sonal takes over and a smooth transition is complete