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Pantaloons adorned Kolkata streets with magnificent ‘Alpana’
In Campaigns By Ria Banerjee - September 22, 2017
Pantaloons engaged 300 students from prominent art colleges in Kolkata who created the alpana along with some 100 local residents.
‘Keep the ‘wow’ factor alive’
In Viewpoints By Bhawana Anand - September 22, 2017
If not metrics, the industry should maintain the wow factor to thrive in the budgets, says Vivek Lakhwara, President, Rapport Outdoor Limited. Edited excerpts of the interview:
Sharekhan engages employees with out-of-the-box activities
In Campaigns By Ria Banerjee - September 21, 2017
Ideazfirst executed the on-ground activity on behalf of Sharekhan by BNP Paribas
OOH is x4 more effective at driving to online
In Research By M4G Bureau - September 21, 2017
A study released by Nielsen shows that OOH is the most effective offline medium in driving online activity. The study reveals that the medium delivers four times more online activity per ad dollar spent than TV, Radio and Print.
Starcom India wins Lenskart media duties
In OOH News By M4G Bureau - September 21, 2017
Starcom’s ROI centric planning approach through its state-of-the-art TARDIIS was seemingly the clincher
Wagh Bakri travels miles with bus branding in Bengaluru
In Campaigns By M4G Bureau - September 21, 2017
The brand utilises the BMTC moving media to build high visibility across the city
Jagran Engage to offer static, digital, ambient media at Lucknow metro stations
In OOH News By Bhawana Anand - September 21, 2017
The transit avenue will offer a gamut of advertising options including backlight media, floor branding, roof branding as well as responsive digital screens across 8 key stations
OAA 2017: Celebrating Indian OOH Excellence
In Gallery By - September 20, 2017
The OAA 2017 show, organised in Mumbai on July 28, turned the spotlight on the most outstanding OOH works that were executed in 2016-17, with the very best winning the metals
CAIT comes down heavily on Manforce for ‘derogatory’ campaign
In OOH News By - September 20, 2017
Confederation of All India Traders states “This is a clear irresponsible and immature attempt to boost sales by putting all our cultural value system at stake”
Data will lend compelling dimensions to DOOH, says expert
In Digital OOH By M4G Bureau - September 20, 2017
Jenny Smith, Global Creative Director of Maxus asserts that DOOH will deliver most when planned in relation to a wider communications mix