‘Media planning agencies have to be media neutral’

In Viewpoints By Bhawana Anand - September 25, 2017

Nabendu Bhattacharya, CEO & MD, Milestone Brandcom, shares his thoughts on the key measures needed for OOH to gain a larger share of the ad pie. Edited excerpts of the interview:

Air India boards Rapid MetroRail to promote Delhi-Copenhagen flight

In Campaigns By M4G Bureau - September 25, 2017

The branding, launched for a one-month period, was executed by ICONS that handles the Rapid MetroRail advertising rights

Canada’s Outfront Media launches DOOH-focused analytics platform

In Digital OOH By M4G Bureau - September 25, 2017

The platform is powered by national cellular network data and technology under an exclusive Canadian agreement with Cellint, and provides anonymously aggregated analytical data of consumers passing directionally by Outfront’s digital billboard locations

Posterscope signs global partnership deal with The Digit Group

In OOH News By M4G Bureau - September 25, 2017

This partnership will help the agency to help clients to explore exciting opportunities available in smart cities

FBI officials launch outdoor campaign to quell human trafficking on Las Vegas

In Campaigns By M4G Bureau - September 24, 2017

Clear Channel Outdoor provided billboards for the social campaign

Job portal Indeed urges everyone ‘to get to work’

In Campaigns By Bhawana Anand - September 23, 2017

The campaign, handled by Kinetic India, has been mainly deployed on large formats, particularly targeting the youth audience

Drawing eyeballs to gripping movie series

In Gallery By M4G Bureau - September 22, 2017

Bright Outdoor Media designed and executed the campaign including impactful cluster branding at key locations.

Wagh Bakri boards BMTC buses

In Gallery By M4G Bureau - September 22, 2017

The brand utilises the BMTC moving media to build high visibility across the city

Dentsu India appoints Rahul Sengupta as Chief Creative Officer

In OOH News By M4G Bureau - September 22, 2017

Rahul Sengupta will also be a part of the Dentsu Aegis Network India Creative Council

SDMC floats tender for ad rights on unipoles, toilet blocks

In OOH News By M4G Bureau - September 22, 2017

The contract will be awarded for 3 years with the option of a 2-year extension