CureFit urges Bengaluru to ‘Eat Fit’, offers healthy discount

In Gallery By M4G Bureau - November 23, 2017

The app based company has unveiled a series of innovations in high traffic density areas of the city like the Outer Ring Road to promote the app and also highlight the discount on offer to consumers

Sun Sign & Technologies introduces Starflex PVC free media

In OOH Solutions By Bhawana Anand - November 23, 2017

This material has been rolled out in the Indian market for testing to check its application and sustainability, with particular focus on the Raipur market where the state government has called for a ban on PVC flex

Namaste India challenges a Sumo on the OOH canvas

In Campaigns By M4G Bureau - November 23, 2017

The creative exemplifies the brand’s ‘power packed’ offering, targeting the growing band of health-conscious consumers; the outdoor sites have been directly traded by different media owners

Orango Solutions wrests exclusive rights at Udaipur airport

In OOH News By Bhawana Anand - November 23, 2017

The media owning firm having won the advertising rights at the airport for 10 years is planning to install top quality media formats that readily connect with the air travelers, many of whom are tourists and guests at high-profile weddings

Madison Media bags Viacom18 mandate for all its lines of business

In OOH News By M4G Bureau - November 22, 2017

The agency will be handling the media planning and buying duties for the entire gamut of brands that offers multi-platform, multi-generational and multicultural brand experiences to 500mn+ Indians across 8 languages

BMC takes action to bring Digital billboard in the city

In OOH News By M4G Bureau - November 22, 2017

The static billboards will be replaced with LED screens in phases wherein the highways haven’t been included in the plan to avoid casualty

Kochi Metro delays the opening of advertising tender due to some changes

In OOH News By M4G Bureau - November 22, 2017

The authority has reduced the total advertising area outside the stations along with adding a new clause in Semi-Naming rights option due to which opening of tender has been delayed

Steora’s smart, digital street bench adds new dimension to street furniture

In Digital OOH By M4G Bureau - November 22, 2017

With Steora® Urban street benches, developed & promoted by the Croatian firm, users can upload videos or pictures to chosen benches and set campaign duration and frequency. Video campaigns can also be connected to a Wi-Fi homepage, so that bench users can see the same campaign on their smartphones

‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’

In OOH News By M4G Bureau - November 22, 2017

Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage, Dipankar Sanyal, CEO, Platinum Advertising and Amit Kapoor, Director, US Advertising shared their perspectives on the catalysts for OOH growth in Delhi NCR and other markets around the country at the Delhi NCR Talks OOH Conference

‘DTC bus is the oldest advertising format in Delhi NCR’

In OOH News By Bhawana Anand - November 22, 2017

Dr R S Minhas, Deputy Chief General Manager, Delhi Transport Corporation presented how the oldest advertising format of the capital still continues to be pivotal to outdoor advertising in Delhi NCR