Sonata rings in wedding season with a multi-city OOH campaign

In Campaigns By M4G Bureau - June 08, 2018

The campaign which covers markets ranging from Tier 1 cities to Tier 6 towns was designed to build a large base for the watch brand

FEPE International announces 2018 Awards winners

In OOH News By M4G Bureau - June 08, 2018

The Classic award went to music streaming company Spotify for its US campaign, while the Digital award went to Japan National Tourism Organisation for a campaign from Enjin Tokyo

FEPE Congress gets underway in Sorrento, Italy

In OOH News By M4G Bureau - June 07, 2018

The Congress has directed focus on 4 areas -- making a case in a digital world; taking the digital revolution out of home; reclaiming the creative crown; making OOH easy to plan, buy and deliver

MHOA meets BMC to discuss draft ad policy

In OOH News By Bhawana Anand - June 07, 2018

The industry body is hopeful that the civic body will consider the suggestions put forth on finetuning certain provisions of the draft policy

Navratna oil takes the highway to promote road safety

In Campaigns By M4G Bureau - June 07, 2018

The central theme of the branding exercise was to inform the truck drivers of the stress-relieving qualities of the ayuverda oil; RoadAds executed the branding and onground activities

Ideazfirst ties up with Xchange Leasing India Pvt Ltd for cab advertising

In OOH News By Ria Banerjee - June 06, 2018

Ideazfirst Technologies Pvt Ltd, which is a subsidiary company of Ideazfirst Marketing Service catering to events and activations, has entered into a contract with Xchange Leasing India Pvt Ltd for brand advertising across sectors

Thyrocare Creator & MD Dr A Velumani to address OAC 2018

In OOH News By M4G Bureau - June 06, 2018

Born to a landless farmer in a small village near Coimbatore in Tamil Nadu, Dr Velumani went on to establish Thyrocare, an industry leading business with a brand worth Rs 3,000 crore

Bright Outdoor gives regional touch to ‘No-Honking’ message

In Campaigns By M4G Bureau - June 06, 2018

The campaign has been executed in association with Chief of (Borivali-Dahisar), RTO Mumbai

DMRC promotes environment awareness among school kids

In OOH News By M4G Bureau - June 06, 2018

The transit authority conducted a storytelling show inside the metro train to create awareness about the World Environment Day

‘Airline media is growing just as fast as airport media’

In Viewpoints By M4G Bureau - June 05, 2018

Atin Gupta, Managing Director, Atin OOH & Promotions, underscores the growing potential of airline media and how in-flight infotainment is a great consumer engagement opportunity