TAM CEO LV Krishnan to share his perspectives on audience metrics at OAC 2018

In OOH News By M4G Bureau - June 13, 2018

In a journey of over two decades in the world of media insights, Krishnan and his team pioneered a range of audience understanding information for the media industry

Sonata ushers in wedding season with multi-city outdoor campaign

In Gallery By M4G Bureau - June 12, 2018

Spanning markets ranging from Tier 1 cities to Tier 6 towns, the campaign was designed to build a large base for the watch brand. Outdoor Media Integrated (OMI), a division of the Laqshya Media Group, crafted the strategy and executed the campaign

Uber drives its progressive brand positioning ahead

In OOH News By M4G Bureau - June 12, 2018

Conceptualised by Ogilvy, the campaign aims to reiterate its effort to make Uber an everyday, aspirational brand for millions of riders and drivers in India

MCGM Dy. Commissioner Nidhi Choudhari to address OAC 2018

In OOH News By M4G Bureau - June 12, 2018

Nidhi Choudhari, IAS, is presently working in the Municipal Corporation of Greater Mumbai (MCGM), Mumbai as Deputy Municipal Commissioner – Special, holding charge of removal of removal of encroachment, advertisement, plastic ban, Shop & Establishment and Legal Department, municipal market, licensing, among other key areas.

IOAA working closely with MESC to initiate OOH skill development programmes

In OOH News By M4G Bureau - June 12, 2018

After several rounds of discussion with the representatives of MESC, IOAA has come out with a three-stage implementation of skill based training for the OOH Industry

Punjab Govt directs ULBs to step up outdoor media tendering process

In OOH News By Bhawana Anand - June 11, 2018

The state government is looking at aggressively achieving the ad revenue targets set for the financial year by creating more avenues for advertising & branding options

‘The Wall Professional’ - Samsung’s gen next display tech for businesses

In OOH Solutions By M4G Bureau - June 11, 2018

The 85-inch dual-sided outdoor signage is ideal for display at places like bus-stop shelters and street benches

‘Lafaddu Lal’ campaign to deliver Medlife's message in a humorous way

In OOH News By M4G Bureau - June 11, 2018

The new ad campaign will be launched on the digital platform at the onset, followed by a strategic media plan for television, outdoor and print, to get the desired impact

‘Programmatic DOOH standards & technology are progressing’

In Viewpoints By Rajiv Raghunath - June 10, 2018

Adam Green, Sr Vice President and General Manager, Broadsign Reach, talks about the future course of programmatic digital OOH

KPMG India Media & Entertainment Head Girish Menon to speak at OAC 2018

In OOH News By M4G Bureau - June 08, 2018

Girish has more than 15 years of advisory and M&A experience, having advised on more than 150 M&A transactions; he has extensive experience on buy-side and sell-side assisting clients in evaluating the risks and opportunities of their intended transactions