Red Bull makes a strong case for work-life balance

In Campaigns By Bhawana Anand - August 06, 2018

The energy drink brand reaches out to the working population through an innovative campaign executed by Jagran Engage

Nescafe lures Mumbaikars with a steaming innovation

In Campaigns By M4G Bureau - August 06, 2018

Executed by Street Talk, the objective of the innovation was to spread the message that “You can’t guzzle a hot drink, it has to be taken slowly”

‘OOH gets us 70% of audience volume’

In Viewpoints By Bhawana Anand - August 04, 2018

Total Oil India has upped the ante on its OOH game, states Gayatri Ojha, VP (Marketing & Corporate Communications, CSR) Total Oil India

Vivo strikes a chord with young audiences on TagTalk network

In Digital OOH By M4G Bureau - August 03, 2018

TagTalk has partnered Vivo India in launching an integrated Vivo brand campaign on its social network TV that engages a large number of hyper-connected young consumers

Global leaders to address International OOH Congress in St. Petersburg

In OOH News By M4G Bureau - August 03, 2018

Global OOH experts such as Annie Rickard (global ex-president, Posterscope, UK), Gideon Adey from Kinetic (UK), Borja Balanzat, the head of Exterion Media in Spain & Christian von den Brincken, representing Ströer, Germany will address the Congress

BBMP to confer with industry on draft ad policy

In OOH News By Bhawana Anand - August 03, 2018

The civic body has sought the industry’s comments on a draft outdoor advertising policy; the media owners have apparently shared their perspectives on the draft policy, which will be discussed in the meeting on Aug 7

Zee Cinema tunes in ‘Padman’ at Audiowala Bus Stands in Mumbai outskirts

In Campaigns By M4G Bureau - August 03, 2018

The BTL activity, planned and executed by Vritti imedia, centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie

Global DOOH industry to scale $5bn level by 2024

In Research By M4G Bureau - August 02, 2018

Factors like increased spending on Programmatic Advertising, Focus on Business Intelligence and Rising Market Competitiveness with drive the growth

Madison Media appoints Girish Upadhyay as COO, Madison Media Infinity

In OOH News By M4G Bureau - August 02, 2018

Girish will handle Viacom 18, Asian Paints and other key clients for the agency; he was earlier with Tata Motors as Head of Marketing Services responsible for Media Planning and Buying, Digital and Market Research

Chams wins ad rights on 25 KSRTC inter-state buses

In OOH News By M4G Bureau - August 02, 2018

The OOH firm has won the advertising rights for full wrap of 25 inter-state Scania buses that ply on the routes to Tamil Nadu and Karnataka