Mondelez India OOH mandate in fluid state

In OOH News By M4G Bureau - August 09, 2018

Following the Rs 450 crore Mondelez India traditional media duties shifting from Carat India to GroupM’s media agency Wavemaker, there is some speculation going on as to which agency will handle the brand’s OOH duties

Zicom engages cinema-goers with audio ad stunt

In Campaigns By M4G Bureau - August 09, 2018

Partnered with INOX & Carnival Cinemas to make consumers street smart with Vehicle Passenger Safety Solution

Karnataka HC hearing on hoardings issue coming up

In OOH News By M4G Bureau - August 08, 2018

BBMP council apparently seeking time to bring in new ad policy on the lines of Delhi Advertisement Policy

Pune’s Amanora Mall overhauls facade media

In OOH News By Bhawana Anand - August 08, 2018

The mall management got fabrication company Brandspan to redo the mall façade where 4 different backlit boxes of 11/11 ft size were replaced by a giant backlit 30/30 ft single site to lure more advertisers

‘Everyone has the right to be safe at work’

In Viewpoints By Rajiv Raghunath - August 08, 2018

Jim Poage, Safety Director of US-based Formetco shares his perspectives on the safety and health standards for OOH. Jim commands over 20 years of experience in the creation and implementation of safety programmes in numerous industries. He is a professional trainer on a wide variety of safety, health and environmental topics and a recognised guest speaker from previous Outdoor Advertising Association of America (OAAA) Safety Summits, as well as the Independent Billboard Operators (IBO) organisation

Macromedia installs Efi VUTEk® GS3250LXR LED UV roll-to-roll printer at Chennai unit

In OOH Solutions By M4G Bureau - August 08, 2018

Considering the growing demand for green applications, the printing firm has installed a new machine at its Chennai unit

Red Bull makes a strong case for work-life balance

In Gallery By Bhawana Anand - August 07, 2018

The energy drink brand reaches out to the working population through an innovative campaign executed by Jagran Engage

Nestle reinforces Nescafe coffee brand during monsoon

In Gallery By - August 07, 2018

In association with Street Talk agency, the brand innovates on Mumbai billboards en-cashing pouring weather

New DMRC Pink Line corridor expected to offer compelling advertising avenues

In OOH News By M4G Bureau - August 07, 2018

The new corridor has two interchanging facilities with the Yellow Line (Huda City Centre-Samaypur Badli) at INA and with Violet Line (Escorts Mujesar -- Kashmere Gate) at Lajpat Nagar; this will drive huge crowd from all zones of the capital

Zee Cinema tunes in ‘Padman’ at Audiowala Bus Stands in Mumbai outskirts

In Gallery By M4G Bureau - August 06, 2018

The BTL activity, planned and executed by Vritti imedia, centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie