Fevicryl takes art to the streets

In Gallery By M4G Bureau - August 24, 2018

The bus shelter in Mumbai creative was painted by 26 adults and 7 children giving a platform to art enthusiasts to unleash their creativity

Zenith wins the HDFC Life Media AOR

In OOH News By M4G Bureau - August 24, 2018

The agency will handle the entire traditional media mandate for insurance life company

GJEPC highlights industry’s stellar achievements

In Campaigns By M4G Bureau - August 24, 2018

The gems & jewellery industry body’s campaign portrays the industry as “A Valuable Asset to India”

Bengaluru OOH staring at likely policy paralysis

In OOH News By Bhawana Anand - August 23, 2018

Media owners in the city see no rationale in going for an entirely new ad policy considering that the ad policy was amended in 2016 in keeping with the market conditions

DMRC to share with SDMC revenues from station branding

In OOH News By Bhawana Anand - August 23, 2018

DRMC is likely to be sharing 35% of the revenues accrued from branding of metro stations falling in SDMC jurisdiction

BBMP ad policy likely to submitted by Aug 31

In OOH News By M4G Bureau - August 22, 2018

BBMP will submit its advertisement policy by August 31 after finalising it by August 23 and getting necessary clearance from the state government

Vivo India signs MediaCom as AOR agency

In OOH News By M4G Bureau - August 21, 2018

The media agency will be responsible for the media strategy, planning, buying and implementation for all mass media

Tim Bleakley shares factor responsible to make an iconic site

In Gallery By - August 21, 2018

The CEO of Ocean Outdoor addresses the Indian OOH Industry during his session on how iconic DOOH changed the rules globally during his session

Indian Roads Congress Secy Gen SK Nirmal @OAC 2018

In Gallery By - August 21, 2018

Sanjay Kumar Nirmal who has been associated with IRC for more than 30 years will share his perspective on how OOH industry can complement the roads infra development

‘Technology assists with maximising the inventory use’

In Viewpoints By Rajiv Raghunath - August 21, 2018

Remi Roques, Managing Director of Ayuda Media Systems, a global technology company that empowers the D/OOH industry with easy-to-use, innovative software tools driving the entire OOH workflow, throws light on the imperative of adopting new technologies to do OOH business better, in an interview to Rajiv Raghunath