KMC launches city wide drive for media structure safety

In OOH News By Bhawana Anand - December 10, 2018

Media owners fully back the Kolkata municipal body’s initiative to ensure structural stability

Super ZooZoos are back to rock at Comic Con Fest

In Campaigns By M4G Bureau - December 08, 2018

Vodafone has created a stall at the iconic festival where visitors can enjoy a lot of buzz around the Super Zoozoo’s

OOH the only traditional medium to grow in 2018, says MAGNA report

In Research By M4G Bureau - December 07, 2018

The MAGNA report on global advertising market trends says that DOOH NAR grew by +16% this year to reach $5.7 billion

State elections buoy Rajasthan OOH biz

In OOH News By Bhawana Anand - December 07, 2018

However, it was also a field day for unauthorised media

Meet the new ‘Bijness Bhai’ in town

In OOH News By M4G Bureau - December 06, 2018

The campaign by cloud platform major GoDaddy revolves around the partnership with M.S Dhoni to digitally support emerging businesses in the country

Chandigarh MC to frame policy for unipole

In OOH News By M4G Bureau - December 06, 2018

The draft will be presented to the general house of the Corporation this month

fbb goes ‘Hatke’, a la Dhawan style

In Campaigns By M4G Bureau - December 06, 2018

The brand has gone big with a OOH campaign featuring brand ambassador Varun Dhawan to promote its new men’s wear collection

Brite Neon Signs bags sole ad rights at Ludhiana rly stn

In OOH News By Bhawana Anand - December 06, 2018

The bid win is integral to the company’s stated focus on acquiring key media assets in the northern markets

Posterscope launches unique real time digital OOH platform

In OOH News By M4G Bureau - December 05, 2018

Reported to be a one-of-its kind launch in the Indian OOH industry, it will allow advertisers to have direct control on the content to be played on digital screens

Prayagraj OOH industry caught in a sticky wicket ahead of Kumbh Mela

In OOH News By Bhawana Anand - December 05, 2018

Media owners cite that the ULB has set unviable cost on media to be contracted, apart from pushing the industry on the backfoot with regard to existing media displays