NEXT Advertising Solutions is Associate Sponsor of 2nd South India Talks OOH conference in Chennai on Feb 2

In OOH News By M4G Bureau - January 18, 2024

NEXT Advertising Solutions, a joint venture of Skyrams Outdoor Advertising India Private Limited and Laqshya Media Ltd, is the only authorised media house for bus shelter shelters in Chennai.

Brandonwheelz steers O’cean-branded taxis in Mumbai streets

In Campaigns By M4G Bureau - January 17, 2024

Private taxis with 5-ft tall O’cean bottle mounted atop traversed the bustling streets of Mumbai

Eyetalk Media Ventures sets big vision with XL DOOH

In Digital OOH By Rajiv Raghunath - January 17, 2024

XL DOOH, a new division of Eyetalk Media Ventures, is creating large format DOOH media powered by in-house tech

Alfalite & Cesar Yague redefine digital art with AlfaArt

In OOH Solutions By M4G Bureau - January 17, 2024

AlfaArt consists of large format LED displays that transform entire walls into living canvases

JCDecaux Transport exclusive ad contracts for Hong Kong MTR & Airport Express renewed

In OOH News By M4G Bureau - January 16, 2024

The renewed contracts are effective from 1st January 2024 to 31st December 2028 with the option for MTR to extend up to a total of 10 years.

‘OOH needs to major on impact as well as measurement in 2024’

In Viewpoints By M4G Bureau - January 16, 2024

WOO President Tom Goddard shares his thoughts on the key challenges to be addressed by the OOH industry in the new year, and growing importance of this medium for brand communications.

Pikasso Italia digitalises first wall of Milano Collection in the heart of Porta Romana District

In Digital OOH By Rajiv Raghunath - January 16, 2024

Antonio Vincenti, CEO of Pikasso, says “this first Pikasso digital screen is a first step toward the objective of building a Milano Collection that covers all access routes to the City centre”

Wildstone closes landmark £350mn outdoor media infrastructure refinancing

In OOH News By Rajiv Raghunath - January 16, 2024

Deal unlocks Wildstone’s European expansion amid surging digitisation

Madison Media strengthens its leadership by appointing Puja Rai as Chief Strategy Officer

In OOH News By M4G Bureau - January 15, 2024

Puja is a seasoned media professional with over 20 years of experience in marketing, strategy and analytics

5 Star Advertising partners South India Talks OOH conference as Associate Sponsor

In OOH News By M4G Bureau - January 15, 2024

The Bengaluru-based OOH firm sees in the brand association with the conference the opportunity to spur greater collaborations among the industry players for foraying into new business growth zones.