Utilise mind metrics, market metrics for effective OOH advertising: Murugan S, CEO, Southern Health Foods

In OOH News By Neelambari Kakaraparthi - February 05, 2024

Murugan lays emphasis on the need for robust brand tracking mechanisms

A strategic recipe for maximising ROI

In OOH News By Neelambari Kakaraparthi - February 05, 2024

A panel discussion on What's the RoI that OOH must deliver to advertiser?’, anchored by Lekshumanan Annamalai, Co-Founder, Coral Media, with Murugan S, CEO, Southern Health Foods, Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express, and Himanshu Mehta, Director - Growth Marketing, Beepkart brings forth the ways of obtaining best RoI from OOH.

Renowned filmmaker Vasanth S Sai narrates the art of story-telling at South India Talks OOH Conference

In OOH News By Amrit Mishra - February 05, 2024

Vasanth imparts invaluable lessons on the power of storytelling, unwavering faith, and creative resilience.

2nd South India Talks OOH Conference inaugurated, knowledge sessions underway

In OOH News By Neelambari Kakaraparthi - February 02, 2024

Focus on factors that contribute to doubling OOH business in the region

South India Talks OOH Conference today in Chennai

In OOH News By M4G Bureau - February 02, 2024

The knowledge sessions will begin at 2PM

Lekshumanan Annamalai, Co-Founder, Coral Media to moderate discussion on ‘What's the RoI that OOH must deliver to advertiser?’

In OOH News By M4G Bureau - January 31, 2024

The panel includes Murugan S, CEO, Southern Health Foods; Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express; Himanshu Mehta, Director - Growth Marketing, Beepkart

IOAA CEO Praveen Vadhera to speak at 2nd South India Talks OOH conference

In OOH News By M4G Bureau - January 31, 2024

The session theme -- ‘The Future is Yet in Your Power: Embracing Technology, Embracing Data’

‘Fighter’ ascends to new heights with ground-breaking marketing campaign

In Campaigns By M4G Bureau - January 31, 2024

The campaign planned and executed by Khushi Advertising, seamlessly blended ambient, DOOH and traditional outdoor marketing with avant-garde innovations, cementing Fighter's place in the spotlight.

Worldcom OOH onboards Ruben Valverde as Head of Operations Europe

In OOH News By M4G Bureau - January 31, 2024

The global OOH specialist strengthens its presence in the European market

Gopi Krishnaswamy, Founder & CEO, Llama, Author, Teacher - Google Leadership Institute to conduct session on ‘Mindfulness for Sustained Success’

In OOH News By M4G Bureau - January 31, 2024

Gopi Krishnaswamy, a Zen practitioner, teacher, and author, is a senior executive turned Mindfulness Meditation teacher who walked away from conventional corporate success into Zen.