Roshanspace takes up Title Sponsorship of Out of Home Advertising Awards (OAA) 2024 for the third consecutive year

In OOH News By M4G Bureau - February 19, 2024

OAA serves as an ideal platform to unite and improve our collective value as a media industry, says Junaid Shaikh, Managing Director, Roshanspace

Stepped-up tourism development & promotion potentially opening up new growth avenues for OOH

In OOH News By Neelambari Kakaraparthi - February 19, 2024

States are now incentivised to develop iconic tourist destinations and promote them globally

Indian OOH Adex at Rs 4,140cr in 2023, records 13% YoY growth vs 10% overall Adex growth: Pitch Madison Ad Report 2024

In Research By M4G Bureau - February 16, 2024

In 2024, Indian Adex to grow by 12% and cross Rs. 1.11 lakh crore

Broadsign releases State of Static OOH Report

In Research By Rajiv Raghunath - February 16, 2024

Findings paint a strong 2024 outlook, with workflow efficiency, automation and data and analytics technology, and sustainability key areas of focus

Narayana Health runs multi-media "Close the Care Gap" campaign on cancer care

In Campaigns By M4G Bureau - February 16, 2024

Aligned with World Cancer Day

Adani Wilmar appoints Jignesh Shah as the Head – Media and Digital Marketing

In OOH News By M4G Bureau - February 16, 2024

Jignesh Shah will oversee the strategic promotion of oil and food portfolios under the flagship brand “Fortune” as well as other popular brands.

Airdropping into the screens

In Campaigns By Neelambari Kakaraparthi - February 15, 2024

With patriotic-themed movies poised to hit theatres amidst increasing anticipation surrounding elections, Dharma Productions is all set to fly with its ‘Yodha’

Adomni, Kochava launch ‘Outside In’, bridging OOH and in-home environments

In OOH News By M4G Bureau - February 15, 2024

This innovative programme empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real world

A ‘Sakht’ smartphone that exudes toughness & durability

In Campaigns By Amrit Mishra - February 15, 2024

In a strategic shift that challenges stereotypes and embraces inclusivity, smartphone brand Honor launches the 'Sakht Phone' campaign, spotlighting the unmatched durability of their latest X9b smartphone and reshaping the narrative of toughness in the ever-evolving world of smartphones.

Signpost India Ltd equity shares listed on NSE, BSE

In OOH News By M4G Bureau - February 14, 2024

Equity shares listed for dealings with effect from Feb 14