Government of India’s ‘Viksit Bharat’ campaign on LED-mounted vans across 5 NER states a monumental achievement

In Campaigns By Rajiv Raghunath - March 27, 2024

Priya Communication steers the campaign on most challenging terrains

OOH Academy Nigeria to hold 2nd Location Intelligence Workshop in Lagos on March 28

In OOH News By Rajiv Raghunath - March 27, 2024

The workshop aims to equip sales and marketing personnel with the essential data knowledge, negotiation techniques, and selling skills necessary to thrive in challenging market conditions

Election campaign spends set to buoy OOH business

In OOH News By Sakshi Sanghavi - March 27, 2024

BJP appoints Madison Media for media buying ahead of elections, Congress opts for IPG Mediabrands

Giant sized mural painting of Godzilla X Kong captures attention of many

In Campaigns By Sakshi Sanghavi - March 26, 2024

The impressive artwork is painted by local Indian artists

NY-based KAP Media crafts spectacular building wraps

In Campaigns By Rajiv Raghunath - March 26, 2024

The OOH works of art promote popular entertainment shows and cultural events

Ocean Outdoor aligns Digital Creative Competition across Europe

In Digital OOH By Rajiv Raghunath - March 26, 2024

One brand will win the inaugural Grand Prix

Ipsos launches OOH solution to drive advertisers’ brand success

In OOH Solutions By Rajiv Raghunath - March 21, 2024

Developed in a multi-disciplinary approach, the solution measures a diverse range of thoughts, feelings, and immediate emotions to provide comprehensive diagnostics, including sales predictive performance indicators, enabling quick optimisation with key indicators of creative potential.

Ocean Outdoor adds Europe’s largest digital ceiling to its DOOH portfolio

In Digital OOH By Rajiv Raghunath - March 20, 2024

The media is a vast 1,000m² digital ceiling screen which spans the three internal streets and the central courtyard. This new advertising opportunity is available to one brand a month on a solus basis.

Zitcha to launch digital retail media network across South Africa in partnership with Leroy Merlin

In OOH News By Rajiv Raghunath - March 20, 2024

Zitcha will enable Leroy Merlin’s brand advertisers to connect with consumers along the path to purchase across an end-to-end digital retail media network

‘Creativity holds the potential to elevate OOH advertising campaigns’

In Viewpoints By M4G Bureau - March 20, 2024

However, many a time the scope of creativity is circumscribed by impediments like clients’ budgetary constraints, regulatory restrictions & long approval processes, says Zubin Jokhi, Creative Director, OAP India