‘Transparency, accountability will greatly determine brand choice of media’

In OOH News By Bhawana Anand - June 04, 2020

Ram Jalan, Co-Founder & Consultant of DINTW sees a major shift in media consumption pattern

Mounting business Raj Roshan casts safety net around its workforce

In OOH News By Pray Jani - June 04, 2020

Workers were provided with adequate financial resources, supply of essentials and travel arrangements

OOH relevancy likely to grow as technologies reshape marketing

In Research By M4G Bureau - June 03, 2020

AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report

Portugal’s TOMI smart city displays go touchless

In Digital OOH By M4G Bureau - June 03, 2020

The user need to read the QR Code on the screens with a smartphone to explore all the contents (news, events, points of interest, public services, transport) or even take a photo

US Advertising ropes in Bharat Rajamani as CEO

In OOH News By M4G Bureau - June 02, 2020

Bharat Rajamani & Amit Kapoor MD and Founder US Advertising are soon co-founding a Niche Consulting Firm specializing in Marketing Engineering & Optimization, Digital Consulting & Revenue Enhancement Solutions

Moving Walls acquires Ahoy’s ad-tech platform to strengthen location-based advertising stack

In Digital OOH By Rajiv Raghunath - June 02, 2020

Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ OOH planning platform and Location Media Xchange (LMX)

Global Digital Signage market to grow by projected US$10.3 Billion

In Research By M4G Bureau - June 02, 2020

The changing relationship between China and the rest of the world will influence competition and opportunities in the Digital Signage Systems market

Early advertisers will get 5x advantage in OOH’

In OOH News By Bhawana Anand - June 02, 2020

Shavinder Singh Sandhu, Director, Leafberry expects advertising to pick up momentum given that traffic volume on the roads is getting back to normal

Lemma launches “Falcon”, AI Enabled Planning Tool for DOOH

In Digital OOH By M4G Bureau - June 01, 2020

The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms

Interactive technologies add new dimensions to experiential marketing

In OOH News By Bhawana Anand - June 01, 2020

Industry experts share their viewpoints on ‘The Next Pivot’ in a webinar hosted by The Advertising Club Bangalore