Hindware installs contactless handwashing system to promote good health and hygiene

In Campaigns By M4G Bureau - August 21, 2020

The units are being installed at eight sites in the National Capital Region in partnership with Xperia Group

Newly formed Apar Advertisers aims to install iconic pan-India sites

In OOH News By M4G Bureau - August 20, 2020

A recently formed company believes in ‘value for money’ mantra which can help in boosting the confidence of clients in OOH

Cortina Productions signs up Ultraleap for touchless tech

In Digital OOH By Rajiv Raghunath - August 20, 2020

The technology will allow future visitors at museums and exhibitions to control interactive content without touching public surfaces or buttons

Ronak Advertising onboards Edge1 Outdoor Advertising Software

In OOH News By M4G Bureau - August 19, 2020

The outdoor advertising software will help the OOH media owning to automate its outdoor media sales and finances

OOH projected to grow at 30%-100% in H2: Pitch Madison Report

In Research By M4G Bureau - August 19, 2020

The Pitch Madison Report H1 2020 cites that OOH experienced (-)55% degrowth, from Rs 3,495 cr in H1 2019 to Rs 761 cr in H1 2020; projected growth rate for FY2020 stands at (-)35% - (-)50%.

Brands ‘cautiously optimistic’ over sales prospect in coming festival months

In OOH News By Bhawana Anand - August 19, 2020

Leading brand marketers in a digital discussion organized by Madison Media has shared the positivity spread across with the beginning of festival season

No brands to dazzle Ganpati Pandals this year

In OOH News By Bhawana Anand - August 18, 2020

Considering a loss for the recent event but vendors believe that brands should save money to execute long term campaigns during upcoming festive season

Tiruppur Smart City Limited invites EOI to install electronic display boards

In OOH News By M4G Bureau - August 18, 2020

The tender will be allotted to install 34 electronic displays on DBOT basis against advertising rights

US pDOOH ad spending will double in 2020, but remains experimental

In Research By M4G Bureau - August 18, 2020

The e-marketer report states that programmatic DOOH ad spending is starting to grow, but from a small base

Tata Starbucks launches tactical campaign for its drive- thru outlet

In Campaigns By M4G Bureau - August 17, 2020

Along with international drive-thru outlet concept, the brand also applies west’s OOH branding concept for promotions