Havas Group India bags creative & media mandate for JBL and Harman Kardon

In OOH News By M4G Bureau - October 12, 2020

With this win, Havas Creative India becomes the creative agency partner for all of HARMAN’s consumer brands, JBL, Harman Kardon, and Infinity

Kolkata Metro station named after Indian Football Association

In OOH News By M4G Bureau - October 12, 2020

Along with semi-naming, IFA will have branding rights inside the ‘Indian Football Association Salt Lake Stadium’ metro station

SDMC plans extensive OOH campaign on Covid19 awareness

In OOH News By M4G Bureau - October 12, 2020

The corporation is expected to deploy a variety of media formats such as hoardings, posters, unipoles, parking areas, auto-rickshaw, metro stations, bus stands, toll gates, construction sites and wall paintings

No swirling to the rhythm of Garba for brands this year

In OOH News By Pray Jani - October 09, 2020

Even after receiving some relaxation from the government, Gujarat’s regional media owners are in no mood to participate in branding or promotional activities during this year’s Navratri festival

Ultraleap TouchFree app turns public touchscreens touchless

In Digital OOH By Rajiv Raghunath - October 09, 2020

Using Ultraleap’s camera module and hand tracking software alongside the application, touchless gesture control can be added to any screen to create a hygienic alternative

Monica Bhatia appointed as Managing Director, Essence for Singapore

In OOH News By M4G Bureau - October 08, 2020

Alongside her new position, Bhatia will continue in her current role as Essence’s Senior Vice President, Client Partner, APAC, leading the agency’s Google business across the region

SKODA turns Mumbai airport into stunner ramp

In Campaigns By M4G Bureau - October 08, 2020

The promo zone floor is crafted with using largest floor LED installation first time used for an experiential display in Indian airport

Indira IVF ropes in Madison Media as its Media AOR

In OOH News By M4G Bureau - October 08, 2020

The agency will handle Traditional Media Planning, Buying & Strategy

Uber appoints MediaCom as global media agency of record

In OOH News By M4G Bureau - October 07, 2020

Effective 1st January 2021, the agency will oversee all digital and offline brand media in active markets including Asia

Nashik civic body to announce revised tenders on unanimous rejection

In OOH News By Pray Jani - October 07, 2020

The high cost of valuation has led to the rejection from the media owners for the four advertising outdoor tenders issued by Nashik Municipal Corporation