Results For "AL"
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VIOOH in pact with TPS Engage to widen DOOH programmatic reach
In OOH News By M4G Bureau - October 23, 2020
VIOOH’s inventory will be bookable through the TPS Engage platform; also advertisers will be able to plan contextual campaigns and buy standardised hourly media slots across markets
‘Experiential marketing industry has lost fortune in the last six months’
In Viewpoints By Bhawana Anand - October 22, 2020
Divanshi Gupta, Director, The Marcom Avenue, shares the state of BTL/experiential marketing industry, badly hit by the impact of Covid19 pandemic
Kirtilals focuses on innovative OOH campaign for new store launch
In Campaigns By M4G Bureau - October 22, 2020
Primarily executed on bus shelter media, the campaign captures catchment areas of Chennai
Max Bupa Health Insurance asks people #AbNahiKharidogeToKab? in new campaign
In OOH News By M4G Bureau - October 21, 2020
The BSFI brand has launched a fresh 360-degree brand campaign
Spreading Happiness Around the World: The Samsung Smile Stories Campaign
In Digital OOH By M4G Bureau - October 21, 2020
The inspiring posts shared to social media have been displayed on Samsung’s landmark digital signage in London’s Piccadilly Circus, Milan’s Duomo and New York’s Times Square
Calcutta HC ruling impacts OOH business of eastern India during Durga Puja
In OOH News By Pray Jani - October 21, 2020
According to media owners, usually, during Durga Puja festival, media occupancy rate is 90% but this time they are finding it difficult to keep even 20% of the media occupied; Sales have fallen by 70% and due to no pandal branding, accounting loss of approx. INR 1.5 crore business
‘If done right, audience data will deliver a major multiplier of investment to OOH media’
In OOH News By Rajiv Raghunath - October 20, 2020
Srikanth Ramachandran, Founder & Group CEO of Moving Walls asserts that in the new normal post Covid-19, planning and campaign inflight/post-campaign reporting are becoming vitally important for OOH
‘Young, tech-oriented professionals will ride the next OOH growth wave’
In Digital OOH By M4G Bureau - October 20, 2020
S Kumar, MD, Srishti Communications believes that transit media business will be steered by professionals who think digital
Mumbai Railway brings innovative advertising formats in new tenders
In OOH News By Pray Jani - October 20, 2020
The division is taking initiatives to cover the loss by releasing new formats for advertising; Also, the zonal division contemplating abouts resuming trains’ full services before November 15 this year
Mumbai Media owners unsatisfied with Western Railway's rebate proposal
In OOH News By Pray Jani - October 19, 2020
According to the proposal, footfall from June till September, 2020 have been compared with the respective months of 2019