Results For "AL"
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Wavemaker launches AI powered multi-audience planning platform
In OOH News By M4G Bureau - February 10, 2021
Powered by AI and best in class data sets, the new platform, Maximize, is claimed to be industry’s first product to allow end-to-end planning for fragmented target audiences
Pun and data mark Dunzo’s new campaign
In Campaigns By M4G Bureau - February 09, 2021
The brand has strategically chosen five pin codes for the campaign that uses a series of targeted and memorable billboards
Goa Carnival soars high with IndiGo’s OOH spread
In OOH News By M4G Bureau - February 09, 2021
The celebration, part of the ‘India by IndiGo’ campaign’ is being promoted across OOH media at Goa, Delhi, Mumbai, Bengaluru and Hyderabad
Kerala High Court issues strict orders to remove unauthorized OOH media
In OOH News By Bhawana Anand - February 09, 2021
The apex body has issued notice to all the relevant official bodies in the state to follow directions and remove illegal media
Manyavar signs pan India cinema branding deal with INOX
In Campaigns By Bhawana Anand - February 08, 2021
The ethnic wear brand becomes the first national one to advertise with INOX on a pan-India basis post lockdown
Mumbai OOH set for new policies
In OOH News By M4G Bureau - February 08, 2021
The BMC has also announced new property development under the PPP model as part of the new policy
The Primers: Headlining UK’s large format DOOH scale, impact
In Digital OOH By Rajiv Raghunath - February 06, 2021
Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the best in the country for scale, impact, audience delivery and the wow factor
Lucknow Nagar Nigam reimposes Advertisement Tax
In OOH News By Bhawana Anand - February 05, 2021
In 2017, the Corporation body had ordered the removal of outdoor sites in the perceived absence of Advertisement Tax and the consequent loss of revenues
Samsung’s bespoke appliances under spotlight in Seoul’s COEX K-pop Square
In Digital OOH By M4G Bureau - February 05, 2021
In anticipation of the products’ release, Samsung has installed an exciting video campaign featuring the latest bespoke appliances
Xaxis launches AI-driven creative solutions to boost digital ads’ impact in India
In Digital OOH By M4G Bureau - February 04, 2021
Xaxis Creative Studios gives brands access to data-driven digital design capabilities and real-time campaign insights for better media outcomes.