Rural Marketing Association of India announces new leadership

In OOH News By M4G Bureau - May 04, 2021

Biswabaran Chakrabarti was re-elected as the President of RMAI for the third consecutive term, as announced at the 16th Annual General Meeting of RMAI held virtually on May 1st, 2021 .

Ocean Outdoor gearing up for strong recovery after FY20 loss

In Digital OOH By Rajiv Raghunath - May 04, 2021

“We have never stood still. We have not only protected our core businesses across all territories, but developed or won incremental assets and contracts to accelerate growth,” states Tim Bleakley, CEO, Ocean Outdoor.

QR codes add more miles to static OOH

In Digital OOH By M4G Bureau - May 04, 2021

5G network, touch-free transactions amplify the reason for using QR codes in OOH advertising.

‘The demand for transparency has gone up in these Covid times’

In Gallery By - May 04, 2021

Laetitia Lim, CEO of Quividi, one of world’s leading audience and campaign intelligence platform for DOOH and digital signage, talks about the changing contours of DOOH landscape in conversation with Rajiv Raghunath. Laetitia, who is also the Co-President of La French Tech Taiwan that promotes collaboration opportunities between France and Taiwan innovative ecosystems, sees huge scope for the convergence of DOOH and digital media.

Sleepwell rises to Covid challenge, donates 500 bedding units

In OOH News By M4G Bureau - May 03, 2021

The leading mattress brand from Sheela Foam Ltd., has donated 500 bedding units to Sardar Patel COVID Care Centre, India’s largest Covid-19 facility,located in Delhi NCR.

Times OOH powers Amstrad-branded live weather updates on Mumbai airport DOOH screens

In Campaigns By M4G Bureau - May 03, 2021

The updates run on 52 screens, targeted at both inbound and outbound passengers

Traditional OOH has heft even as DOOH, PDOOH break new ground

In OOH News By M4G Bureau - April 30, 2021

COMMB President Amanda Dorenberg states in an article published in Forbes that static OOH remain an incredibly powerful asset.

Twenty water vans run by Apollo Pipes at Kumbh Mela

In Campaigns By M4G Bureau - April 28, 2021

This CSR activity for Apollo Pipes was conceptualised and executed by Vritti Foundation, the CSR wing of leading media and marketing services firm Vritti Solutions.

Moving Walls’ LMX partners Australian online ad platform CAASie

In Digital OOH By Rajiv Raghunath - April 28, 2021

LMX SSP ‘LMX Connect’ will be integrated with CAASie.co’s DSP to enable flexible budgets and durations to SMEs and agencies buying OOH advertising.

If it’s about OTS, let’s go for it

In Viewpoints By M4G Bureau - April 26, 2021

Business leader & strategist Rachana Lokhande presents a threadbare analysis of the current audience data application in OOH advertising, and the bankable options for building a common currency for Indian OOH