Results For "AL"
5996 News Found
Punjab ad policy amended to spur revenue growth
In OOH News By M4G Bureau - July 12, 2021
Contract tenures reduced, 2 tenders permitted in larger cities.
IOAA Board elects Noomi Mehta as Chairman, Pramod Bhandula as Vice Chairman
In OOH News By Rajiv Raghunath - July 09, 2021
In the AGM, the Board also elected C D V Subba Rao as Secretary, and Roxanne Ichhaporia as Treasurer
OOHMA brings Sightcorp Facial Analytics, Intuiface Content Delivery Platform to Indian DOOH
In Digital OOH By M4G Bureau - July 08, 2021
Sightcorp to provide audience analytics intelligence for DOOH media using demographic profiling and facial analysis – both for outdoor and indoor environments.
We are determined to see OOH revenue recover to pre-pandemic levels by December 2021: OMA
In OOH News By M4G Bureau - July 06, 2021
The OOH industry in Australia has announced an increase of 125% on net media revenue for the second quarter of 2021.
‘OOH must be an integral part of a brand manager’s media mix’
In Viewpoints By N Jayalakshmi - July 05, 2021
Abhinav Iyer, General Manager (Marketing & Strategy) - The Muthoot Group (Muthoot Finance), shares with Media 4Growth, the brand’s approach to the Out-of-Home medium, ow it has delivered for the brand, the opportunities for DOOH and more…
Back to school means back to normal: OAAA study
In Research By M4G Bureau - July 05, 2021
The OAAA study, based on a poll conducted by OnDevice Research, aimed to understand how COVID-19 will impact back to school attitudes and shopping habits, and what influence advertisements will have.
Conditions right for India to become a major DOOH market in next few years: OOH leaders
In OOH News By M4G Bureau - July 02, 2021
Aman Nanda, Chief Strategy Officer, Times Innovative Media Ltd, Shoumitro Goswami, Co-Founder, Vyoma, Fabian Cowan, India Head, Posterscope, Vinkoo Chakraborty, Business Head, Rapport India shared their perspectives on the theme of ‘Driving Digital Growth’ at Quividi India Conference
MyHoardings partners with NT Technology for programmatic services
In Digital OOH By M4G Bureau - July 01, 2021
The tie-up will enable MyHoardings to help their clients in designing proposal and strategy as per their targeted needs, and provide real-time tracking and metrics to monitor and review campaign performance.
‘CPM model of pricing is here to stay’
In Digital OOH By Pray Jani - July 01, 2021
Srikanth Ramachandran, Founder and Group CEO - Moving Walls Holding, moderated the session, ‘The Business Model Powering The Next Billion Outernet Digital Screens’ with Paul Leo Versley, Co-Founder, Lantern Media, and Vivek Kumar Director, Strategic Marketing - Cheers & FairPrice Xpress at the Quividi India Conference held on June 29. The session discussed sectors that would accelerate DOOH growth in India.
‘Need to move towards selling guaranteed impressions’
In Digital OOH By M4G Bureau - July 01, 2021
The session ‘Exploring New Business Models’, as part of the Quividi India conference, had Laetitia Lim, CEO - Quividi, moderating the discussion between Noomi Mehta, Chairman Of The Board - Selvel One Group; and Franck Vidal, APAC Head - Adcity, on new DOOH monetisation models.