TATA Tea Premium ‘Desh Ki Chai’ celebrates rich cultural diversity of India this Independence Day

In Digital OOH By M4G Bureau - August 13, 2021

Launches #DeshKaKulhad collection to support local art and artisans.

Chintan Soni, Kosal Malladi made VPs at Madison Digital

In OOH News By M4G Bureau - August 13, 2021

Chintan Soni has an overall experience of 16 years, having joined Madison in September 2013, while Kosal Malladi comes with over 15 years of experience.

Clear Channel Singapore’s OutSmart Pro enters programmatic omnichannel sphere

In Digital OOH By Rajiv Raghunath - August 12, 2021

OutSmart Pro programmatic buys are powered by both the Hivestack SSP and the Vistar Media SSP, thus driving demand for Clear Channel Singapore from digital buyers using multiple DSPs including Hivestack, Amobee, MediaMath, The Trade Desk, Vistar Media, Verizon Media.

Jolene Fernandes Solanki promoted as COO at Madison Media Ultra

In OOH News By M4G Bureau - August 11, 2021

Jolene Fernandes Solanki will be working out of Madison’s Mumbai office and will lead the Marico business along with her existing client base.

GroupM Singapore ties up with pDOOH adtech major Hivestack

In Digital OOH By Rajiv Raghunath - August 11, 2021

The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory in Singapore.

Singapore’s Stellar Ace moves into HDB heartlands

In OOH News By Rajiv Raghunath - August 11, 2021

Our momentum in media asset acquisition and innovative engagements with digital capabilities reaffirms us as the largest OOH omnichannel media company in Singapore: Jeslyn Tan, Managing Director of Stellar Ace.

Dubai’s RTA grants Sobha Realty naming rights of Dubai Marina Metro Station

In OOH News By Rajiv Raghunath - August 10, 2021

Sobha Realty Metro Station is a bustling hub on the seamless multi-rail transit network that has for over a decade served countless commuters, says PNC Menon, Chairman of Sobha Realty.

IAB Australia releases DOOH buyer’s guide

In Digital OOH By M4G Bureau - August 09, 2021

This guide has been designed to help provide media buyers with a thorough overview of DOOH opportunities, formats, buying methods, measurement, verification and upcoming developments: Gai Le Roy, CEO of IAB Australia.

‘We’ve to give clients what they want’

In Viewpoints By - August 09, 2021

Highlighting the imperatives for Indian OOH in a changing business environment, Noomi Mehta, Chairman, Indian Outdoor Advertising Association (IOAA) shares his perspectives on how OOH needs to align with the new realities and the steps being taken by the apex OOH body to bring the industry up to speed.

Ichiro Jinnai joins Hivestack as President, Japan

In OOH News By Rajiv Raghunath - August 04, 2021

Ichiro Jinnai was earlier CEO of LIVE BOARD, a joint venture between NTT DOCOMO and Dentsu that has programmatically-enabled DOOH screens in Japan.