Art for tea’s sake and tea for Tamilians…

In Campaigns By N Jayalakshmi - September 29, 2021

Brand TATA Tea Chakra Gold’s refresh campaign highlights its ‘Tea for Tamilians’ proposition with a sand installation, designed by renowned Indian Sand Artist Padma Shri Sudarsan Pattnaik and featuring the state’s famous motifs.

‘pDOOH opens up a world of contextual, data-driven advertising’

In Viewpoints By Rajiv Raghunath - September 28, 2021

Aman Nanda, Chief Strategy Officer, Times Innovative Media states that combining offline data obtained through third party research companies and real-time data using Google Analytics, mobile data, AI and even video camera analytics will yield great value to media planners

Abu Dhabi's Multiply Group invests further AED55mn in Firefly to bring digital ad services to taxis, rideshares in MENA

In Digital OOH By M4G Bureau - September 27, 2021

Investment includes plans to establish an Abu Dhabi-based partnership with San Francisco Bay Area-based Firefly.

Spanish luxury fashion house Balenciaga blurs real with Unreal in cross-platform game ‘Fortnite’

In OOH News By M4G Bureau - September 27, 2021

The Fortnite characters and Outfits are used to create spectacular real-world immersive 3D billboard experiences.

NYC Mayor Bill de Blasio joins with DPAA in celebrating 10th Annual NY Digital Signage Week & DPAA Video Everywhere Summit

In OOH News By M4G Bureau - September 27, 2021

Official welcome to resilient OOH industry signifies resiliency of NY and progress to safety.

How location-based targeting drove sales for Mars’ Orbit chewing gum

In Digital OOH By M4G Bureau - September 24, 2021

Together with its agency partner Mediacom and GroupM’s Outcome Media Company Xaxis, Mars used a location-based solution which generated 30K visitors in physical store visits and 4 times spike in Orbit website visits.

Carat India wins media mandate for SUGAR Cosmetics

In OOH News By M4G Bureau - September 24, 2021

As per the mandate, the agency will oversee media strategy, planning and buying for the total portfolio of SUGAR Cosmetics.

Swiftmile selects Quividi's AMP Outdoor to provide DOOH impressions, audience intelligence in Miami

In OOH News By Rajiv Raghunath - September 24, 2021

Swifmile deploys light electric vehicle charging platforms for scooters, e-bikes, and e-mopeds coupled with outdoor digital displays

Rambandhu Pickle goes ‘Dhak Dhak’ on OOH

In Campaigns By N Jayalakshmi - September 23, 2021

The multi-city OOH campaign has been rolled out on 250+ hoardings & unipoles, 150+ bus shelter media in major cities, along with city bus and local train branding, besides LED walls.

dentsuMB wins mainline advertising mandate for TVS Raider in India

In OOH News By M4G Bureau - September 23, 2021

As per the mandate, the agency will handle the strategic planning and creative duties for TVS Raider in India.