Results For "AL"
5995 News Found
Public, charity messages highlight a decade of action during the COP26 climate conference
In OOH News By Rajiv Raghunath - November 12, 2021
Ocean announced its new Drops In The Ocean advertising fund which will see 2% of the company’s reported revenue given to environmental charities and non-profits each year in the form of advertising space across its UK and European portfolio.
Powering Programmatic OOH in Asia markets
In Digital OOH By Rajiv Raghunath - November 12, 2021
A power-packed panel of industry experts discussed in depth the current state of programmatic OOH buying and selling, and the challenges to be addressed as programmatic OOH goes mainstream. The panel discussion was held in the Asia Forum organised by World Out of Home Organization on Oct 28
Broadsign appoints Jonny Richardson as Director, Business Development, APAC
In OOH News By M4G Bureau - November 11, 2021
Richardson will help drive Broadsign’s pDOOH strategy forward, with a particular focus on the local rollout of ad buying platform Campsite
COMMB introducing place-based Audio OOH measurement methodology
In OOH News By M4G Bureau - November 08, 2021
Audio OOH is a growing category as it allows marketers to reach target audiences with contextual audio content while they're out of their homes: COMMB President Amanda Dorenberg
‘Direct concerted efforts to build & promote OOH audience metrics’
In Research By Rajiv Raghunath - November 08, 2021
Experts underlined the criticality of developing robust audience measurement metrics for propelling OOH growth in Asian markets, while addressing the Asia Forum of World Out of Home Organization (WOO)
Quote from Queen Elizabeth’s speech to COP26 delegates illuminates the Piccadilly Lights
In Digital OOH By Rajiv Raghunath - November 03, 2021
The message appeared on the iconic London screen in full domination for 30 minutes
Bridgestone India rolls out disabled-friendly initiatives at Pune railway station
In OOH News By M4G Bureau - October 29, 2021
The company has installed station information in Braille as well as provided scanable sign language videos on information, besides providing ramps for easy access to wheelchair bound passengers to coaches, making Pune railway station friendlier to people with visual, audio and mobility disability.
Media ownership consolidation, audience metrics key to Asia OOH growth, says dentsu APAC CEO and India Chairman Ashish Bhasin
In OOH News By Rajiv Raghunath - October 29, 2021
The medium has not played to its fullest potential, said Bhasin in conversation with WOO President Tom Goddard in the opening session of the virtual Asia Forum held on October 28
Ultraleap launches its fifth-generation hand tracking platform Gemini
In Digital OOH By Rajiv Raghunath - October 28, 2021
New software will power touchless interactive kiosks
Provocative creatives add punch to Square Yards’ campaign
In Campaigns By M4G Bureau - October 26, 2021
Platinum Outdoor helped the brand achieve clutter breaking impact with a guerrilla marketing approach and 500+ high impact media, including the largest outdoor media in Asia -- the 120 ft x 122 ft hoarding on the busy Bandra ROB in Mumbai.