Hivestack launches pDOOH ops in Malaysia

In Digital OOH By Rajiv Raghunath - January 18, 2022

Hivestack has also signed up with the largest OOH/DOOH media owners in Malaysia via the Hivestack Supply Side Platform (SSP) that include BIG Tree, Seni Jaya, Spectrum, Laguna, Lantern Media, Sky Blue, Power Screen, WOW Media, Era Jaya, and AOS Media

Hong Kong’s healthcare DOOH network Alfaxmedia in tie-up with Hivestack

In Digital OOH By Rajiv Raghunath - January 17, 2022

The partnership will offer brands, agencies and omnichannel DSPs the opportunity to purchase and activate Alfaxmedia’s DOOH inventory programmatically across Hong Kong, exclusively via the Hivestack DSP and SSP platforms

Tel Aviv’s Beit Lessin Theater partners with PPDS to put up Philips H-Line UHD display screens

In OOH Solutions By M4G Bureau - January 17, 2022

The ultra-high brightness displays were selected for their vibrant image quality in direct sunlight, ensuring maximum effectiveness and brilliant picture quality in any condition

‘Programmatic puts targeting precision at the core of campaigns’

In Viewpoints By Rajiv Raghunath - January 17, 2022

Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media shares his perspectives on how programmatic tech creates a win-win opportunity for marketers, buyers and media operators, in an interview to Rajiv Raghunath. Edited excerpts:

Senior OOH professional Amit Sarkar passes away

In OOH News By M4G Bureau - January 17, 2022

Amit had worked in the media industry for over 26 years

Ultraleap launches next-gen camera to complete the transition from touch to gesture

In Digital OOH By Rajiv Raghunath - January 14, 2022

“Using our knowledge of the market and our experience with partners, we’ve created an OOH-specific camera which makes the adoption and integration of touchless technology easy,” says Saurabh Gupta, Product Director for OOH, Ultraleap

In-location experience management platform Raydiant acquires Sightcorp

In Digital OOH By Rajiv Raghunath - January 14, 2022

With the power of Sightcorp’s analytics software, Raydiant’s experience management platform will provide anonymous in-store screen engagement analytics on dwell times, viewers, impressions, and more to help brands increase sales and deliver optimised content while maintaining consumer privacy

AMI Entertainment CEO Michael Maas joins Broadsign’s Board of Directors

In OOH News By Rajiv Raghunath - January 12, 2022

Michael Maas brings a wealth of knowledge to Broadsign, with experience spanning advanced computing, M&A, marketing and communications, and OOH advertising via AMI’s global network of OOH inventory spanning 30,000 locations

Pikasso Morocco unveils the ‘Casablanca Collection’ with works of art

In OOH News By Rajiv Raghunath - January 12, 2022

The Casablanca Collection is a perfect complement to our malls and retail offering, says Antonio Vincenti, Chairman & CEO of Pikasso, the leading OOH firm in North Africa, West Africa and the Levant

Wavemaker India wins media mandate for Tata Consumer Products’ brands in India

In OOH News By M4G Bureau - January 11, 2022

We’re delighted to extend our partnership with Wavemaker for our media mandate, says Puneet Das, President, Packaged Beverages, India & South Asia, Tata Consumer Products