Global consumer media usage grew only 0.3% in 2023, higher growth expected in 2024: PQ Media

In Research By M4G Bureau - May 02, 2024

Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused consumers to cut discretionary spending on media like books, videogames, print subscriptions and streaming services, according to PQ Media’s 11th annual Global Consumer Media Usage Forecast 2024-2028.

BMEG reinforces OOH, Events & Experiential business division with key additions to team

In OOH News By M4G Bureau - May 02, 2024

Divya Jyoti join as Head of OOH North II, Aman Bhatia as VP, Events & Experiential

Gujarat is an important OOH destination for national brands: Specialist agencies

In OOH News By Sakshi Sanghavi - April 30, 2024

Anchal Kumar Dhawan, VP-National Head of Times One, a division of Times OOH, Deepa Gupta, VP of South and West at Madison World, Dinesh Panjabi, Regional Director - West at Rapport Advertising engage in deep discussion on Gujarat OOH markets

Dassault Systemes introduces virtual worlds for real life to Piccadilly Circus

In Digital OOH By M4G Bureau - April 30, 2024

From 28 April to 5 May, Piccadilly Lights is showcasing groundbreaking innovations created with Dassault Systèmes’ virtual twin technology

“Quality & ROI should be the top priority in the selection of OOH digital display solutions’

In OOH News By Sakshi Sanghavi - April 30, 2024

Rohit Chopra, COO, Times OOH, Sanket Rambhia, CEO, Xtreme Media, Varun Agrawal, National Head-Key accounts, Unilumin Group engaged in a tech talk panel on making the right choice of OOH digital display solutions

Consistent, business-friendly ad norms pivotal to OOH growth & sustainability: Gujarat media owners

In OOH News By Sakshi Sanghavi - April 30, 2024

AMC official says revenues from OOH important for Ahmedabad city development and delivery of citizen services

OAAA President & CEO Anna Bager & Asiaray Media Group Chairman of Board & CEO Vincent Lam to address WOO Global Congress in Hong Kong

In OOH News By M4G Bureau - April 30, 2024

Anna Bager & Vincent Lam will speak on the two largest OOH markets, the US and China

Abdullah Hyder bags top prize in 3rd M4G OOH Quizathon contest, Pritish Shah is runner up

In OOH News By Sakshi Sanghavi - April 29, 2024

Abdullah wins a cash prize of Rs 20,000 while Pritish walks away with Rs 15,000

Aditya Birla Health Insurance collaborates with Platinum Outdoor to launch anamorphic & CGI led OOH campaign

In Digital OOH By Sakshi Sanghavi - April 29, 2024

Vikrant Massey is the face of this campaign

FC Media Partners with LMX to Launch Self-Serve Booking Platform for Local Businesses

In OOH News By Sakshi Sanghavi - April 29, 2024

The platform is powered by Location Media Xchange(LMX) of Moving Walls Group