Times OOH acquires exclusive rights for 126 digital billboards in Ahmedabad

In OOH News By N Jayalakshmi - March 31, 2022

The digital billboards are spread across key touchpoints in Ahmedabad, such as arterial roads, tourist hotspots and recreational and leisure areas.

Lamar CEO Sean Reilly joining WOO board; to address Toronto Global Congress

In OOH News By Rajiv Raghunath - March 30, 2022

WOO President Tom Goddard says: "Sean will certainly make an impact on WOO with his vast experience and strong views on how the global OOH industry needs to develop”.

Go brave, urges ¬Parle Agro’s new 360 degree campaign for brand ‘B Fizz’

In Campaigns By N Jayalakshmi - March 30, 2022

Featuring brand ambassador Arjun Kapoor, new multi-channel campaign, which underlines B Fizz as a ‘drink for the brave’, will be amplified across TV, Outdoor, Digital and OTT platforms

CupShup launches operations in Kolkata

In OOH News By Rajiv Raghunath - March 29, 2022

We are determined to bring 7x growth in the coming financial year with new offices in Tier 2 and 3 cities: Sourav Kumar, Co-founder, CupShup

Regular international flights ops resume, boost for commercial activities at airports

In OOH News By Rajiv Raghunath - March 28, 2022

Some 60 airlines from 40 countries to operate to/from India during the summer schedule

Kempegowda International Airport, Bengaluru recognised as 'Best Airport' at Wings India Awards 2022

In OOH News By M4G Bureau - March 28, 2022

Also wins ‘Aviation Innovation’ Award for Excellence in Innovation

‘Businesses are realising that signage is much more than an advertising mode - it is part of a comprehensive ecosystem’

In Viewpoints By M4G Bureau - March 28, 2022

To meet the growing demand for delivering interactive solutions, the confluence of centrally controlled digital display solutions’ networks is expected to gain momentum in the times to come, asserts Vijay Wadhawan, Director - System Solution Division, Panasonic India in an interview with Media4Growth

WOO to reveal new audience measurement guidelines at Toronto 2022

In OOH News By Rajiv Raghunath - March 24, 2022

The new guidelines are the result of an extensive research exercise among 11 audience measurement bodies, working with international media owners and media buyers.

MOOH solutions firm StreetMetrics launches StreetCity

In OOH News By Rajiv Raghunath - March 24, 2022

StreetMetrics partnered with Voxel Worlds, a realistic proptech design studio, to build StreetCity.

Toolstation, krow Group present awarding winning ‘The World’s Most Supportive Poster’ on Ocean’s Liverpool Media Wall

In OOH News By Rajiv Raghunath - March 23, 2022

The campaign was unveiled for seven days from March 21 on Ocean’s mammoth Liverpool Media Wall which is positioned directly opposite Lime Street Station, captures the attention of construction workers as they arrive in the city for work.