Results For "AL"
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Broadsign appoints John Dolan as VP, Global Head of Media Sales
In OOH News By Rajiv Raghunath - April 07, 2022
Dolan joins Broadsign with a comprehensive understanding of the adtech landscape spanning the demand side (DSP), data management (DMP), ad serving, dynamic creative and verification
Bangalore International Airport, AWS announce Joint Innovation Center
In OOH News By M4G Bureau - April 07, 2022
The JIC will focus on driving digital innovation for the airport, enhancing passenger experience, and creating positive impact for the community where the airport operates.
Australia OOH industry net revenue up 25.5% in Q1 2022, OMA attributes recovery to MOVE 1.5, standard norms
In OOH News By Rajiv Raghunath - April 07, 2022
“There are many signs that we are back on track and that 2022 will see us achieve or even exceed pre-pandemic annual revenue,” states OMA CEO Charmaine Moldrich
It would be business usual for OOH as MCD unifies, some short-term challenges notwithstanding
In OOH News By Rajiv Raghunath - April 07, 2022
Industry leaders believe the unification will likely lead to a consistent ad policy regime across all areas that were hitherto under 3 different civic bodies
Armour Digital OOH is ‘Powered By’ Sponsor of Outdoor Advertising Convention (OAC) 2022
In OOH News By M4G Bureau - April 06, 2022
OAC is a prism through which our industry sees the contours of OOH growth opportunities in the making, says Anil Hirani
MCD to be unified to improve governance, transparency & optimum resource utilisation
In OOH News By Rajiv Raghunath - April 06, 2022
Municipal Corporation of Delhi, MCD, South Delhi Municipal Corporation, SDMC, North Delhi Municipal Corporation
‘OOH is a very important touchpoint through which we can reach our consumers’
In Viewpoints By N Jayalakshmi - April 06, 2022
In an exclusive interaction with Media4Growth/Outdoor Asia, Anil Viswanathan, Vice President - Marketing, Mondelez India, a leader in the snacking category, talks about the role of OOH in taking the brand narrative forward, about why the medium must be re-imagined so as to be part of an integrated marketing plan, and more. Presented below are excerpts from the conversation.
Parryware reinforces ‘Always in Fashion’ brand positioning with ‘YouRooms’
In OOH News By M4G Bureau - April 06, 2022
The 360 degree campaign is being activated on leading national and regional TV channels, popular radio channels across different cities, OOH, Social media, OTT platforms and other digital platforms.
Kinetic Global CEO Kaplan joins speaker line-up for WOO Toronto 2022
In OOH News By Rajiv Raghunath - April 05, 2022
WOO President Tom Goddard says: "Digitisation, audience measurement and sustainability will be three of the key themes at Toronto 2022”.
TATA Tea Premium hosts all-women Shobhayatra in Pune, Aurangabad
In OOH News By M4G Bureau - April 05, 2022
The grand event brought together 300 plus ‘Sarvaguni’ women across these 2 cities, dressed in authentic Maharashtrian Nauvari Sarees and accessories, riding their bikes with a pillion rider.